{"id":11285,"date":"2021-01-05T19:37:52","date_gmt":"2021-01-05T19:37:52","guid":{"rendered":"https:\/\/www.ginx.tv\/lcs-presents-its-new-look-for-the-2021-season"},"modified":"2024-07-20T07:52:32","modified_gmt":"2024-07-20T07:52:32","slug":"lcs-presents-its-new-look-for-the-2021-season","status":"publish","type":"post","link":"https:\/\/www.ginx.tv\/en\/league-of-legends\/lcs-presents-its-new-look-for-the-2021-season","title":{"rendered":"LCS reveals new look for 2021 season"},"content":{"rendered":"<p>2021 has started in a great way for the League of Legends competitive scene, with big announcements including incredible signings, teams like Rogue that have decided on a <a href=\"https:\/\/www.ginx.tv\/en\/esports\/rogue-reveals-new-look-ahead-of-lec-season\">new look ahead of the upcoming<\/a>, and leagues like the LCK presenting their <a href=\"https:\/\/www.ginx.tv\/en\/league-of-legends\/lck-reveals-new-look-for-2021-season\">latest rebranding<\/a> focused on the past and future of the competitive.<\/p>\n<p>One of the leagues that have been preparing something like this for years, highly expected both by their fans and its professional players, is the North America&rsquo;sseason League Championship Series, known to all as the LCS.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/cdn-cf.ginx.tv\/imgcdn\/pGuI_TbgRCpksj39wsP7QPh3W7widr6ZP2tB4ZgGWWI\/rs:fill:0:0:1\/g:ce\/aHR0cHM6Ly93d3cuZ2lueC50di91cGxvYWRzL0xDU18yLnBuZw\" alt=\"LCS rebrand\" width=\"1024\" height=\"576\" loading=\"lazy\"><span style=\"font-size: 8pt;\">(Picture: Riot Games)<\/span><\/p>\n<p>Since its creation in 2013, the league has gone through several changes, from expansions in the number of teams, through the implementation of the franchise system, a slight rebranding in 2019, and the <a href=\"https:\/\/www.ginx.tv\/en\/league-of-legends\/riot-announce-sweeping-lcs-format-changes\">announcement of its new format for the 2021 season<\/a>.<\/p>\n<p>However, today Riot Games has made official the total change of the LCS brand <a href=\"https:\/\/twitter.com\/LCSOfficial\/status\/1346516816424800258\">through its social networks<\/a>, showing along with various exponents of the scene among casters, analysts and players, what will be the new era of the North American league, along with a well-deserved makeover.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/cdn-cf.ginx.tv\/imgcdn\/dVtA-cx-hWhSVuEkkwwuKOb-_ozUwqSGIdoHhXQShqk\/rs:fill:0:0:1\/g:ce\/aHR0cHM6Ly93d3cuZ2lueC50di91cGxvYWRzL0xDU18zLnBuZw\" alt=\"LCS new season look\" width=\"1024\" height=\"573\" loading=\"lazy\"><span style=\"font-size: 8pt;\">(Picture: Riot Games)<\/span><\/p>\n<p>With a new logo that resembles the jewel held in the already famous LCS trophy, the league&rsquo;s new brand stands out for having fresher tones, inclined by the blue and purple colours that have always distinguished the competition since its origins.<\/p>\n<p>Along with this announcement, it was revealed that the complete presentation of this rebrand will be shown on 15th January, with the transmission of the LCS Lock In, a preseason tournament that will serve to welcome the 2021 competitive season of the LCS.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>2021 has started in a great way for the League of Legends competitive scene, with big announcements including incredible signings, teams like Rogue that have&#8230;<\/p>\n","protected":false},"author":10177,"featured_media":11286,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"tags":[],"class_list":["post-11285","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-league-of-legends","genre-moba","content_type-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>LCS reveals new look for 2021 season - GINX TV<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ginx.tv\/en\/wp-json\/wp\/v2\/posts\/11285\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"LCS reveals new look for 2021 season - GINX TV\" \/>\n<meta property=\"og:description\" content=\"2021 has started in a great way for the League of Legends competitive scene, with big announcements including incredible signings, teams like Rogue that have...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ginx.tv\/en\/league-of-legends\/lcs-presents-its-new-look-for-the-2021-season\" \/>\n<meta property=\"og:site_name\" content=\"GINX TV\" \/>\n<meta property=\"article:published_time\" content=\"2021-01-05T19:37:52+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-07-20T07:52:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.ginx.tv\/en\/wp-content\/uploads\/sites\/3\/2025\/12\/LCS_1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1\" \/>\n\t<meta property=\"og:image:height\" content=\"1\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Alejandro Sandoval\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@https:\/\/twitter.com\/NathalexSan\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alejandro Sandoval\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.ginx.tv\/en\/league-of-legends\/lcs-presents-its-new-look-for-the-2021-season#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.ginx.tv\/en\/league-of-legends\/lcs-presents-its-new-look-for-the-2021-season\"},\"author\":{\"name\":\"Alejandro Sandoval\",\"@id\":\"https:\/\/www.ginx.tv\/en\/#\/schema\/person\/20c2994501149f6cb6b6368b13c15bc3\"},\"headline\":\"LCS reveals new look for 2021 season\",\"datePublished\":\"2021-01-05T19:37:52+00:00\",\"dateModified\":\"2024-07-20T07:52:32+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.ginx.tv\/en\/league-of-legends\/lcs-presents-its-new-look-for-the-2021-season\"},\"wordCount\":272,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.ginx.tv\/en\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.ginx.tv\/en\/league-of-legends\/lcs-presents-its-new-look-for-the-2021-season#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.ginx.tv\/en\/wp-content\/uploads\/sites\/3\/2025\/12\/LCS_1.png\",\"articleSection\":[\"League of Legends\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.ginx.tv\/en\/league-of-legends\/lcs-presents-its-new-look-for-the-2021-season#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.ginx.tv\/en\/league-of-legends\/lcs-presents-its-new-look-for-the-2021-season\",\"url\":\"https:\/\/www.ginx.tv\/en\/league-of-legends\/lcs-presents-its-new-look-for-the-2021-season\",\"name\":\"LCS reveals new look for 2021 season - GINX TV\",\"isPartOf\":{\"@id\":\"https:\/\/www.ginx.tv\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.ginx.tv\/en\/league-of-legends\/lcs-presents-its-new-look-for-the-2021-season#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.ginx.tv\/en\/league-of-legends\/lcs-presents-its-new-look-for-the-2021-season#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.ginx.tv\/en\/wp-content\/uploads\/sites\/3\/2025\/12\/LCS_1.png\",\"datePublished\":\"2021-01-05T19:37:52+00:00\",\"dateModified\":\"2024-07-20T07:52:32+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.ginx.tv\/en\/league-of-legends\/lcs-presents-its-new-look-for-the-2021-season#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.ginx.tv\/en\/league-of-legends\/lcs-presents-its-new-look-for-the-2021-season\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.ginx.tv\/en\/league-of-legends\/lcs-presents-its-new-look-for-the-2021-season#primaryimage\",\"url\":\"https:\/\/www.ginx.tv\/en\/wp-content\/uploads\/sites\/3\/2025\/12\/LCS_1.png\",\"contentUrl\":\"https:\/\/www.ginx.tv\/en\/wp-content\/uploads\/sites\/3\/2025\/12\/LCS_1.png\",\"caption\":\"LCS reveals new look for 2021 season\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.ginx.tv\/en\/league-of-legends\/lcs-presents-its-new-look-for-the-2021-season#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.ginx.tv\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"LCS reveals new look for 2021 season\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.ginx.tv\/en\/#website\",\"url\":\"https:\/\/www.ginx.tv\/en\/\",\"name\":\"GINX TV\",\"description\":\"GINX TV\",\"publisher\":{\"@id\":\"https:\/\/www.ginx.tv\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.ginx.tv\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.ginx.tv\/en\/#organization\",\"name\":\"GINX TV\",\"url\":\"https:\/\/www.ginx.tv\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.ginx.tv\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.ginx.tv\/en\/wp-content\/uploads\/sites\/3\/2025\/12\/header-new-logo1.svg\",\"contentUrl\":\"https:\/\/www.ginx.tv\/en\/wp-content\/uploads\/sites\/3\/2025\/12\/header-new-logo1.svg\",\"width\":200,\"height\":40,\"caption\":\"GINX TV\"},\"image\":{\"@id\":\"https:\/\/www.ginx.tv\/en\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.ginx.tv\/en\/#\/schema\/person\/20c2994501149f6cb6b6368b13c15bc3\",\"name\":\"Alejandro Sandoval\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.ginx.tv\/en\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/www.ginx.tv\/wp-content\/uploads\/2025\/12\/Nathalex-96x96.jpg\",\"contentUrl\":\"https:\/\/www.ginx.tv\/wp-content\/uploads\/2025\/12\/Nathalex-96x96.jpg\",\"caption\":\"Alejandro Sandoval\"},\"description\":\"Alejandro is an esports journalist dedicated to coverage of everything related to the esports industry, with a focus on professional League of Legends, Wild Rift, Valorant and CS:GO competitions. Having worked together with Riot Games, he's one of the biggest people around esports in Latin America, and you can find him on Twitter at @NathalexSan.\",\"sameAs\":[\"https:\/\/www.linkedin.com\/in\/alejandronsandoval\/\",\"https:\/\/x.com\/https:\/\/twitter.com\/NathalexSan\"],\"url\":\"https:\/\/www.ginx.tv\/en\/author\/alejandro-2\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"LCS reveals new look for 2021 season - GINX TV","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.ginx.tv\/en\/wp-json\/wp\/v2\/posts\/11285","og_locale":"en_US","og_type":"article","og_title":"LCS reveals new look for 2021 season - GINX TV","og_description":"2021 has started in a great way for the League of Legends competitive scene, with big announcements including incredible signings, teams like Rogue that have...","og_url":"https:\/\/www.ginx.tv\/en\/league-of-legends\/lcs-presents-its-new-look-for-the-2021-season","og_site_name":"GINX TV","article_published_time":"2021-01-05T19:37:52+00:00","article_modified_time":"2024-07-20T07:52:32+00:00","og_image":[{"url":"https:\/\/www.ginx.tv\/en\/wp-content\/uploads\/sites\/3\/2025\/12\/LCS_1.png","width":1,"height":1,"type":"image\/png"}],"author":"Alejandro Sandoval","twitter_card":"summary_large_image","twitter_creator":"@https:\/\/twitter.com\/NathalexSan","twitter_misc":{"Written by":"Alejandro Sandoval","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.ginx.tv\/en\/league-of-legends\/lcs-presents-its-new-look-for-the-2021-season#article","isPartOf":{"@id":"https:\/\/www.ginx.tv\/en\/league-of-legends\/lcs-presents-its-new-look-for-the-2021-season"},"author":{"name":"Alejandro Sandoval","@id":"https:\/\/www.ginx.tv\/en\/#\/schema\/person\/20c2994501149f6cb6b6368b13c15bc3"},"headline":"LCS reveals new look for 2021 season","datePublished":"2021-01-05T19:37:52+00:00","dateModified":"2024-07-20T07:52:32+00:00","mainEntityOfPage":{"@id":"https:\/\/www.ginx.tv\/en\/league-of-legends\/lcs-presents-its-new-look-for-the-2021-season"},"wordCount":272,"commentCount":0,"publisher":{"@id":"https:\/\/www.ginx.tv\/en\/#organization"},"image":{"@id":"https:\/\/www.ginx.tv\/en\/league-of-legends\/lcs-presents-its-new-look-for-the-2021-season#primaryimage"},"thumbnailUrl":"https:\/\/www.ginx.tv\/en\/wp-content\/uploads\/sites\/3\/2025\/12\/LCS_1.png","articleSection":["League of Legends"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.ginx.tv\/en\/league-of-legends\/lcs-presents-its-new-look-for-the-2021-season#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.ginx.tv\/en\/league-of-legends\/lcs-presents-its-new-look-for-the-2021-season","url":"https:\/\/www.ginx.tv\/en\/league-of-legends\/lcs-presents-its-new-look-for-the-2021-season","name":"LCS reveals new look for 2021 season - GINX TV","isPartOf":{"@id":"https:\/\/www.ginx.tv\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.ginx.tv\/en\/league-of-legends\/lcs-presents-its-new-look-for-the-2021-season#primaryimage"},"image":{"@id":"https:\/\/www.ginx.tv\/en\/league-of-legends\/lcs-presents-its-new-look-for-the-2021-season#primaryimage"},"thumbnailUrl":"https:\/\/www.ginx.tv\/en\/wp-content\/uploads\/sites\/3\/2025\/12\/LCS_1.png","datePublished":"2021-01-05T19:37:52+00:00","dateModified":"2024-07-20T07:52:32+00:00","breadcrumb":{"@id":"https:\/\/www.ginx.tv\/en\/league-of-legends\/lcs-presents-its-new-look-for-the-2021-season#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.ginx.tv\/en\/league-of-legends\/lcs-presents-its-new-look-for-the-2021-season"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.ginx.tv\/en\/league-of-legends\/lcs-presents-its-new-look-for-the-2021-season#primaryimage","url":"https:\/\/www.ginx.tv\/en\/wp-content\/uploads\/sites\/3\/2025\/12\/LCS_1.png","contentUrl":"https:\/\/www.ginx.tv\/en\/wp-content\/uploads\/sites\/3\/2025\/12\/LCS_1.png","caption":"LCS reveals new look for 2021 season"},{"@type":"BreadcrumbList","@id":"https:\/\/www.ginx.tv\/en\/league-of-legends\/lcs-presents-its-new-look-for-the-2021-season#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.ginx.tv\/en\/"},{"@type":"ListItem","position":2,"name":"LCS reveals new look for 2021 season"}]},{"@type":"WebSite","@id":"https:\/\/www.ginx.tv\/en\/#website","url":"https:\/\/www.ginx.tv\/en\/","name":"GINX TV","description":"GINX TV","publisher":{"@id":"https:\/\/www.ginx.tv\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.ginx.tv\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.ginx.tv\/en\/#organization","name":"GINX TV","url":"https:\/\/www.ginx.tv\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.ginx.tv\/en\/#\/schema\/logo\/image\/","url":"https:\/\/www.ginx.tv\/en\/wp-content\/uploads\/sites\/3\/2025\/12\/header-new-logo1.svg","contentUrl":"https:\/\/www.ginx.tv\/en\/wp-content\/uploads\/sites\/3\/2025\/12\/header-new-logo1.svg","width":200,"height":40,"caption":"GINX TV"},"image":{"@id":"https:\/\/www.ginx.tv\/en\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.ginx.tv\/en\/#\/schema\/person\/20c2994501149f6cb6b6368b13c15bc3","name":"Alejandro Sandoval","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.ginx.tv\/en\/#\/schema\/person\/image\/","url":"https:\/\/www.ginx.tv\/wp-content\/uploads\/2025\/12\/Nathalex-96x96.jpg","contentUrl":"https:\/\/www.ginx.tv\/wp-content\/uploads\/2025\/12\/Nathalex-96x96.jpg","caption":"Alejandro Sandoval"},"description":"Alejandro is an esports journalist dedicated to coverage of everything related to the esports industry, with a focus on professional League of Legends, Wild Rift, Valorant and CS:GO competitions. Having worked together with Riot Games, he's one of the biggest people around esports in Latin America, and you can find him on Twitter at @NathalexSan.","sameAs":["https:\/\/www.linkedin.com\/in\/alejandronsandoval\/","https:\/\/x.com\/https:\/\/twitter.com\/NathalexSan"],"url":"https:\/\/www.ginx.tv\/en\/author\/alejandro-2"}]}},"modified_by":null,"_links":{"self":[{"href":"https:\/\/www.ginx.tv\/en\/wp-json\/wp\/v2\/posts\/11285","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ginx.tv\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ginx.tv\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ginx.tv\/en\/wp-json\/wp\/v2\/users\/10177"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ginx.tv\/en\/wp-json\/wp\/v2\/comments?post=11285"}],"version-history":[{"count":0,"href":"https:\/\/www.ginx.tv\/en\/wp-json\/wp\/v2\/posts\/11285\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ginx.tv\/en\/wp-json\/wp\/v2\/media\/11286"}],"wp:attachment":[{"href":"https:\/\/www.ginx.tv\/en\/wp-json\/wp\/v2\/media?parent=11285"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ginx.tv\/en\/wp-json\/wp\/v2\/tags?post=11285"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}