{"id":11523,"date":"2021-01-13T13:29:23","date_gmt":"2021-01-13T13:29:23","guid":{"rendered":"https:\/\/www.ginx.tv\/g2-esports-announces-new-partnership-with-adidas"},"modified":"2024-07-19T09:46:09","modified_gmt":"2024-07-19T09:46:09","slug":"g2-esports-announces-new-partnership-with-adidas","status":"publish","type":"post","link":"https:\/\/www.ginx.tv\/en\/esports\/g2-esports-announces-new-partnership-with-adidas","title":{"rendered":"G2 Esports announces new partnership with adidas"},"content":{"rendered":"<p>G2 Esports has announced a two-year partnership with sportswear brand adidas.<\/p>\n<p>The partnership was revealed in a short video featuring G2 CEO Carlos &ldquo;ocelote&rdquo; Rodriguez, alongside players Nikola &ldquo;Niko&rdquo; Kova&#269;, Martin &ldquo;Rekkles&rdquo; Larsson, Dillon &ldquo;Rizzo&rdquo; Rizzo and Kevin &ldquo;LeTsHe&rdquo; Fedjuschkin.<\/p>\n<p>Along with technical merchandise for players, the partnership will also form a &ldquo;lifestyle apparel collaboration&rdquo; for G2, including a new jersey which features a small hologram image of the face of G2&rsquo;s Carlos Rodriguez and AEROREADY technology to keep the fabric dry and breathable.&nbsp;<\/p>\n<p>It also gives G2 access to the World of Sports Arena in Herzogenaurach, Germany &#8211; the office headquarters of adidas.&nbsp;<\/p>\n<p>It&rsquo;s the latest of many high profile brands sponsoring the organisation, following BMW, Mastercard, Twitch, Pringles and Domino&rsquo;s.&nbsp;<\/p>\n<ul>\n<li><strong>Read more: <a href=\"https:\/\/www.ginx.tv\/en\/league-of-legends\/fight-for-first-excel-esports-review-bbc-documentary\" target=\"_blank\" rel=\"noopener\">Fight for first: Excel Esports documentary review&nbsp;<\/a><\/strong><\/li>\n<\/ul>\n<div style=\"left: 0px; width: 100%; height: 0px; position: relative; padding-bottom: 56.25%; max-width: 650px;\" data-ephox-embed-iri=\"https:\/\/www.youtube.com\/watch?v=6eI8pOkNf3o\"><iframe style=\"border: 0; top: 0; left: 0; width: 100%; height: 100%; position: absolute;\" src=\"https:\/\/www.youtube.com\/embed\/6eI8pOkNf3o?rel=0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\" srcdoc=\"&lt;style&gt;*{padding:0;margin:0;overflow:hidden}html,body{height:100%}img,span{position:absolute;width:100%;top:0;bottom:0;margin:auto}span{height:1.5em;text-align:center;font:48px\/1.5 sans-serif;color:white;text-shadow:0 0 0.5em black}&lt;\/style&gt;&lt;a href=https:\/\/www.youtube.com\/embed\/6eI8pOkNf3o?autoplay=1&gt;&lt;img src=https:\/\/img.youtube.com\/vi\/6eI8pOkNf3o\/hqdefault.jpg alt='YouTube video thumbnail'&gt;&lt;span&gt;&#9654;&lt;\/span&gt;&lt;\/a&gt;\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\"><\/iframe><\/div>\n<p>Speaking about the partnership, G2&rsquo;s Carlos Rodriguez said: &ldquo;Today is a landmark day in G2 history. To announce a partnership with a global sports brand like adidas is a truly special moment for all of us. To join the adidas family as one of their partners, alongside global brands such as Real Madrid, Manchester United and Bayern Munich is a real game-changer for us and the wider esports industry.&nbsp;<\/p>\n<p>&ldquo;Esports has been booming for a while, and 2020 was yet another superb year for its growth. As a lifelong gamer and now proud team owner, this partnership is truly a watershed moment and a childhood dream of mine. I could not be more stoked about the potential of this partnership between adidas and G2 throughout the next years.&rdquo;<\/p>\n<p>Bj&ouml;rn J&auml;ger, vice president of adidas in central Europe, said: &ldquo;We are very proud of the new partnership with G2 esports, one of the leading entertainment organizations in the gaming industry.<\/p>\n<p>&#8220;With this partnership we continue being a part of the growing gaming culture and are excited to tap into G2&rsquo;s creativity and experience within this area. As a Berlin-based brand with global relevance G2 will help us drive brand presence not only in our home market but also reach global gaming communities.&rdquo;<\/p>\n<p>More details about the partnership will be unveiled at a worldwide press conference later today.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>G2 Esports has announced a two-year partnership with sportswear brand adidas. The partnership was revealed in a short video featuring G2 CEO Carlos &ldquo;ocelote&rdquo; Rodriguez,&#8230;<\/p>\n","protected":false},"author":601,"featured_media":11524,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"tags":[],"class_list":["post-11523","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-esports","content_type-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>G2 Esports announces new partnership with adidas - GINX TV<\/title>\n<meta name=\"description\" content=\"G2 Esports has officially partnered up with sportswear brand adidas, who will create the G2 jersey for the 2021 season.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ginx.tv\/en\/wp-json\/wp\/v2\/posts\/11523\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"G2 Esports announces new partnership with adidas - GINX TV\" \/>\n<meta property=\"og:description\" content=\"G2 Esports has officially partnered up with sportswear brand adidas, who will create the G2 jersey for the 2021 season.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ginx.tv\/en\/esports\/g2-esports-announces-new-partnership-with-adidas\" \/>\n<meta property=\"og:site_name\" content=\"GINX TV\" \/>\n<meta property=\"article:published_time\" content=\"2021-01-13T13:29:23+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-07-19T09:46:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.ginx.tv\/en\/wp-content\/uploads\/sites\/3\/2025\/12\/Adidas_and_G2_Esports.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1\" \/>\n\t<meta property=\"og:image:height\" content=\"1\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Adam Starkey\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Adam Starkey\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.ginx.tv\/en\/esports\/g2-esports-announces-new-partnership-with-adidas#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.ginx.tv\/en\/esports\/g2-esports-announces-new-partnership-with-adidas\"},\"author\":{\"name\":\"Adam Starkey\",\"@id\":\"https:\/\/www.ginx.tv\/en\/#\/schema\/person\/99b7555dfb4f6ff63b705d318cde3e4e\"},\"headline\":\"G2 Esports announces new partnership with adidas\",\"datePublished\":\"2021-01-13T13:29:23+00:00\",\"dateModified\":\"2024-07-19T09:46:09+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.ginx.tv\/en\/esports\/g2-esports-announces-new-partnership-with-adidas\"},\"wordCount\":400,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.ginx.tv\/en\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.ginx.tv\/en\/esports\/g2-esports-announces-new-partnership-with-adidas#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.ginx.tv\/en\/wp-content\/uploads\/sites\/3\/2025\/12\/Adidas_and_G2_Esports.jpg\",\"articleSection\":[\"Esports\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.ginx.tv\/en\/esports\/g2-esports-announces-new-partnership-with-adidas#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.ginx.tv\/en\/esports\/g2-esports-announces-new-partnership-with-adidas\",\"url\":\"https:\/\/www.ginx.tv\/en\/esports\/g2-esports-announces-new-partnership-with-adidas\",\"name\":\"G2 Esports announces new partnership with adidas - GINX TV\",\"isPartOf\":{\"@id\":\"https:\/\/www.ginx.tv\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.ginx.tv\/en\/esports\/g2-esports-announces-new-partnership-with-adidas#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.ginx.tv\/en\/esports\/g2-esports-announces-new-partnership-with-adidas#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.ginx.tv\/en\/wp-content\/uploads\/sites\/3\/2025\/12\/Adidas_and_G2_Esports.jpg\",\"datePublished\":\"2021-01-13T13:29:23+00:00\",\"dateModified\":\"2024-07-19T09:46:09+00:00\",\"description\":\"G2 Esports has officially partnered up with sportswear brand adidas, who will create the G2 jersey for the 2021 season.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.ginx.tv\/en\/esports\/g2-esports-announces-new-partnership-with-adidas#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.ginx.tv\/en\/esports\/g2-esports-announces-new-partnership-with-adidas\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.ginx.tv\/en\/esports\/g2-esports-announces-new-partnership-with-adidas#primaryimage\",\"url\":\"https:\/\/www.ginx.tv\/en\/wp-content\/uploads\/sites\/3\/2025\/12\/Adidas_and_G2_Esports.jpg\",\"contentUrl\":\"https:\/\/www.ginx.tv\/en\/wp-content\/uploads\/sites\/3\/2025\/12\/Adidas_and_G2_Esports.jpg\",\"caption\":\"G2 Esports announces new partnership with adidas\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.ginx.tv\/en\/esports\/g2-esports-announces-new-partnership-with-adidas#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.ginx.tv\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"G2 Esports announces new partnership with adidas\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.ginx.tv\/en\/#website\",\"url\":\"https:\/\/www.ginx.tv\/en\/\",\"name\":\"GINX TV\",\"description\":\"GINX TV\",\"publisher\":{\"@id\":\"https:\/\/www.ginx.tv\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.ginx.tv\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.ginx.tv\/en\/#organization\",\"name\":\"GINX TV\",\"url\":\"https:\/\/www.ginx.tv\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.ginx.tv\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.ginx.tv\/en\/wp-content\/uploads\/sites\/3\/2025\/12\/header-new-logo1.svg\",\"contentUrl\":\"https:\/\/www.ginx.tv\/en\/wp-content\/uploads\/sites\/3\/2025\/12\/header-new-logo1.svg\",\"width\":200,\"height\":40,\"caption\":\"GINX TV\"},\"image\":{\"@id\":\"https:\/\/www.ginx.tv\/en\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.ginx.tv\/en\/#\/schema\/person\/99b7555dfb4f6ff63b705d318cde3e4e\",\"name\":\"Adam Starkey\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.ginx.tv\/en\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/0d400e3a875e51b70575181047b8f24e473b082f9df11606eccc672be734a777?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/0d400e3a875e51b70575181047b8f24e473b082f9df11606eccc672be734a777?s=96&d=mm&r=g\",\"caption\":\"Adam Starkey\"},\"url\":\"https:\/\/www.ginx.tv\/en\/author\/adam-starkey\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"G2 Esports announces new partnership with adidas - GINX TV","description":"G2 Esports has officially partnered up with sportswear brand adidas, who will create the G2 jersey for the 2021 season.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.ginx.tv\/en\/wp-json\/wp\/v2\/posts\/11523","og_locale":"en_US","og_type":"article","og_title":"G2 Esports announces new partnership with adidas - GINX TV","og_description":"G2 Esports has officially partnered up with sportswear brand adidas, who will create the G2 jersey for the 2021 season.","og_url":"https:\/\/www.ginx.tv\/en\/esports\/g2-esports-announces-new-partnership-with-adidas","og_site_name":"GINX TV","article_published_time":"2021-01-13T13:29:23+00:00","article_modified_time":"2024-07-19T09:46:09+00:00","og_image":[{"url":"https:\/\/www.ginx.tv\/en\/wp-content\/uploads\/sites\/3\/2025\/12\/Adidas_and_G2_Esports.jpg","width":1,"height":1,"type":"image\/jpeg"}],"author":"Adam Starkey","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Adam Starkey","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.ginx.tv\/en\/esports\/g2-esports-announces-new-partnership-with-adidas#article","isPartOf":{"@id":"https:\/\/www.ginx.tv\/en\/esports\/g2-esports-announces-new-partnership-with-adidas"},"author":{"name":"Adam Starkey","@id":"https:\/\/www.ginx.tv\/en\/#\/schema\/person\/99b7555dfb4f6ff63b705d318cde3e4e"},"headline":"G2 Esports announces new partnership with adidas","datePublished":"2021-01-13T13:29:23+00:00","dateModified":"2024-07-19T09:46:09+00:00","mainEntityOfPage":{"@id":"https:\/\/www.ginx.tv\/en\/esports\/g2-esports-announces-new-partnership-with-adidas"},"wordCount":400,"commentCount":0,"publisher":{"@id":"https:\/\/www.ginx.tv\/en\/#organization"},"image":{"@id":"https:\/\/www.ginx.tv\/en\/esports\/g2-esports-announces-new-partnership-with-adidas#primaryimage"},"thumbnailUrl":"https:\/\/www.ginx.tv\/en\/wp-content\/uploads\/sites\/3\/2025\/12\/Adidas_and_G2_Esports.jpg","articleSection":["Esports"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.ginx.tv\/en\/esports\/g2-esports-announces-new-partnership-with-adidas#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.ginx.tv\/en\/esports\/g2-esports-announces-new-partnership-with-adidas","url":"https:\/\/www.ginx.tv\/en\/esports\/g2-esports-announces-new-partnership-with-adidas","name":"G2 Esports announces new partnership with adidas - GINX TV","isPartOf":{"@id":"https:\/\/www.ginx.tv\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.ginx.tv\/en\/esports\/g2-esports-announces-new-partnership-with-adidas#primaryimage"},"image":{"@id":"https:\/\/www.ginx.tv\/en\/esports\/g2-esports-announces-new-partnership-with-adidas#primaryimage"},"thumbnailUrl":"https:\/\/www.ginx.tv\/en\/wp-content\/uploads\/sites\/3\/2025\/12\/Adidas_and_G2_Esports.jpg","datePublished":"2021-01-13T13:29:23+00:00","dateModified":"2024-07-19T09:46:09+00:00","description":"G2 Esports has officially partnered up with sportswear brand adidas, who will create the G2 jersey for the 2021 season.","breadcrumb":{"@id":"https:\/\/www.ginx.tv\/en\/esports\/g2-esports-announces-new-partnership-with-adidas#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.ginx.tv\/en\/esports\/g2-esports-announces-new-partnership-with-adidas"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.ginx.tv\/en\/esports\/g2-esports-announces-new-partnership-with-adidas#primaryimage","url":"https:\/\/www.ginx.tv\/en\/wp-content\/uploads\/sites\/3\/2025\/12\/Adidas_and_G2_Esports.jpg","contentUrl":"https:\/\/www.ginx.tv\/en\/wp-content\/uploads\/sites\/3\/2025\/12\/Adidas_and_G2_Esports.jpg","caption":"G2 Esports announces new partnership with adidas"},{"@type":"BreadcrumbList","@id":"https:\/\/www.ginx.tv\/en\/esports\/g2-esports-announces-new-partnership-with-adidas#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.ginx.tv\/en\/"},{"@type":"ListItem","position":2,"name":"G2 Esports announces new partnership with adidas"}]},{"@type":"WebSite","@id":"https:\/\/www.ginx.tv\/en\/#website","url":"https:\/\/www.ginx.tv\/en\/","name":"GINX TV","description":"GINX TV","publisher":{"@id":"https:\/\/www.ginx.tv\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.ginx.tv\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.ginx.tv\/en\/#organization","name":"GINX TV","url":"https:\/\/www.ginx.tv\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.ginx.tv\/en\/#\/schema\/logo\/image\/","url":"https:\/\/www.ginx.tv\/en\/wp-content\/uploads\/sites\/3\/2025\/12\/header-new-logo1.svg","contentUrl":"https:\/\/www.ginx.tv\/en\/wp-content\/uploads\/sites\/3\/2025\/12\/header-new-logo1.svg","width":200,"height":40,"caption":"GINX TV"},"image":{"@id":"https:\/\/www.ginx.tv\/en\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.ginx.tv\/en\/#\/schema\/person\/99b7555dfb4f6ff63b705d318cde3e4e","name":"Adam Starkey","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.ginx.tv\/en\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/0d400e3a875e51b70575181047b8f24e473b082f9df11606eccc672be734a777?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/0d400e3a875e51b70575181047b8f24e473b082f9df11606eccc672be734a777?s=96&d=mm&r=g","caption":"Adam Starkey"},"url":"https:\/\/www.ginx.tv\/en\/author\/adam-starkey"}]}},"modified_by":null,"_links":{"self":[{"href":"https:\/\/www.ginx.tv\/en\/wp-json\/wp\/v2\/posts\/11523","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ginx.tv\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ginx.tv\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ginx.tv\/en\/wp-json\/wp\/v2\/users\/601"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ginx.tv\/en\/wp-json\/wp\/v2\/comments?post=11523"}],"version-history":[{"count":0,"href":"https:\/\/www.ginx.tv\/en\/wp-json\/wp\/v2\/posts\/11523\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ginx.tv\/en\/wp-json\/wp\/v2\/media\/11524"}],"wp:attachment":[{"href":"https:\/\/www.ginx.tv\/en\/wp-json\/wp\/v2\/media?parent=11523"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ginx.tv\/en\/wp-json\/wp\/v2\/tags?post=11523"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}