{"id":15651,"date":"2021-04-26T23:50:25","date_gmt":"2021-04-26T23:50:25","guid":{"rendered":"https:\/\/www.ginx.tv\/leaked-fifa-21-document-says-developers-do-everything-they-can-to-drive-players-to-loot-boxes"},"modified":"2024-07-19T07:18:08","modified_gmt":"2024-07-19T07:18:08","slug":"leaked-fifa-21-document-says-developers-do-everything-they-can-to-drive-players-to-loot-boxes","status":"publish","type":"post","link":"https:\/\/www.ginx.tv\/en\/fifa-21\/leaked-fifa-21-document-says-developers-do-everything-they-can-to-drive-players-to-loot-boxes","title":{"rendered":"Leaked FIFA 21 document says developers do &#8220;everything they can&#8221; to drive players to loot boxes"},"content":{"rendered":"<p>EA Sports has been under severe scrutiny over the seemingly predatory nature of <a href=\"https:\/\/www.ginx.tv\/en\/fifa-21\">FIFA<\/a> Ultimate Team, the flagship mode of the franchise for the past decade, with players criticising how much <a href=\"https:\/\/www.ginx.tv\/en\/fifa-21\/ea-responds-to-viral-fut-twitter-thread-investment-is-a-choice\">investment is required<\/a> to create a competent team.<\/p>\n<p>Despite all, EA has amped up its monetization strategies with the release of FIFA 21 according to a <a href=\"https:\/\/www.cbc.ca\/news\/gopublic\/fifa21-loot-boxes-electronic-arts-1.5996912\" target=\"_blank\" rel=\"noopener\">leaked document<\/a> shared by the Canadian Broadcasting Corporation(CBC) on 26th April.&nbsp;<\/p>\n<p>The bullet points for the document, which you can see <a href=\"https:\/\/assets.documentcloud.org\/documents\/20690561\/ea_merged.pdf\" target=\"_blank\" rel=\"noopener\">right here<\/a>, suggest that the company has been looking to drive players into Ultimate Team from other modes as they are &#8220;incentivized to convert&#8221; into paying FUT users.&nbsp;<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/cdn-cf.ginx.tv\/imgcdn\/wam85PfmmktXpBXFSoJJDk50ld58ZxLREBysB3RkPgc\/rs:fill:0:0:1\/g:ce\/aHR0cHM6Ly93d3cuZ2lueC50di91cGxvYWRzMi9GSUZBXzIxL0hBTEFBTkRfRC5qcGc\" alt=\"fifa ultimate team leak\" width=\"600\" height=\"341\" loading=\"lazy\"><br \/><span style=\"font-size: 8pt;\">(Picture: EA Sports)<\/span><\/p>\n<p>&#8220;FUT is the cornerstone and we&#8217;re doing everything we can to drive players there,&#8221; another bullet point reads. The leak, which originated from the team working in Burnaby B.C, also suggests further &#8220;content teases&#8221; and campaigns with &#8220;partners&#8221; out-of-game to &#8220;funnel excitement&#8221; and drive non-FUT players into the mode. &nbsp;<\/p>\n<p>The leaker, which remained anonymous, told the CBC he felt compelled to share the document as means to express discomfort for these types of business practices.&nbsp;<\/p>\n<ul>\n<li><strong>Read more: <a href=\"https:\/\/www.ginx.tv\/en\/admin\/post\/edit\/FIFA%20might%20get%2018+%20rating%20in%20Germany%20over%20Ultimate%20Team%20loot%20boxes\">FIFA might get 18+ rating in Germany over Ultimate Team loot boxes<\/a><\/strong><\/li>\n<\/ul>\n<p>&#8220;We can&#8217;t really do anything about it because at the end of the day, [the] company is trying to make money and satisfy investors.&#8221;<\/p>\n<p>Even if EA has defended itself by claiming that microtransactions are optional, multiple countries have taken a stand against Ultimate Team. Netherlands ruled that the company had to pay <a href=\"https:\/\/www.ginx.tv\/en\/fifa\/netherlands-gaming-authority-fine-ea-loot-boxes\">&euro;500k per week<\/a> until EA disabled Ultimate Team packs back in October.<\/p>\n<p>It remains to be seen if EA will address this leaked document. We&#8217;ll keep you updated as the story develops.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>EA Sports has been under severe scrutiny over the seemingly predatory nature of FIFA Ultimate Team, the flagship mode of the franchise for the past&#8230;<\/p>\n","protected":false},"author":1973,"featured_media":15652,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"tags":[],"class_list":["post-15651","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fifa-21","genre-sports-game","content_type-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Leaked FIFA 21 document says developers do &quot;everything they can&quot; to drive players to loot boxes - GINX TV<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ginx.tv\/en\/wp-json\/wp\/v2\/posts\/15651\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Leaked FIFA 21 document says developers do &quot;everything they can&quot; 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