{"id":17572,"date":"2021-06-04T15:51:58","date_gmt":"2021-06-04T15:51:58","guid":{"rendered":"https:\/\/www.ginx.tv\/tsm-ftx-org-rebrands-after-signing-largest-deal-in-esport-history-with-crypto-exchange"},"modified":"2024-07-21T22:30:06","modified_gmt":"2024-07-21T22:30:06","slug":"tsm-ftx-org-rebrands-after-signing-largest-deal-in-esport-history-with-crypto-exchange","status":"publish","type":"post","link":"https:\/\/www.ginx.tv\/en\/league-of-legends\/tsm-ftx-org-rebrands-after-signing-largest-deal-in-esport-history-with-crypto-exchange","title":{"rendered":"TSM FTX, org rebrands after signing &#8220;largest deal in esport history&#8221; with crypto exchange"},"content":{"rendered":"<p>TSM, the legendary North American esport organisation has announced what could be the biggest publicly disclosed deal in esports history, signing a 10-year agreement with FTX (Future Exchanges), an up-and-coming Hong Kong-based cryptocurrency exchange.<\/p>\n<p>According to reports <a href=\"https:\/\/www.nytimes.com\/2021\/06\/04\/sports\/esports-name-change-tsm-ftx.html\" target=\"_blank\" rel=\"noopener nofollow\">from The New York Times<\/a>, FTX Trading Limited and West Realm Shires Services Inc., owners of the cryptocurrency exchange, will make their entry into the esports industry with a deal valued at US&#36;210 million, which includes a rebrand revealed on 4th June.<\/p>\n<div style=\"left: 0px; width: 100%; height: 0px; position: relative; padding-bottom: 56.25%; max-width: 650px;\" data-ephox-embed-iri=\"https:\/\/www.youtube.com\/watch?v=PEwgnOnEkgM\"><iframe style=\"border: 0px none; top: 0px; left: 0px; width: 100%; height: 100%; position: absolute; --darkreader-inline-border-top: currentcolor; --darkreader-inline-border-right: currentcolor; --darkreader-inline-border-bottom: currentcolor; --darkreader-inline-border-left: currentcolor;\" src=\"https:\/\/www.youtube.com\/embed\/PEwgnOnEkgM?rel=0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\" data-darkreader-inline-border-top=\"\" data-darkreader-inline-border-right=\"\" data-darkreader-inline-border-bottom=\"\" data-darkreader-inline-border-left=\"\" srcdoc=\"&lt;style&gt;*{padding:0;margin:0;overflow:hidden}html,body{height:100%}img,span{position:absolute;width:100%;top:0;bottom:0;margin:auto}span{height:1.5em;text-align:center;font:48px\/1.5 sans-serif;color:white;text-shadow:0 0 0.5em black}&lt;\/style&gt;&lt;a href=https:\/\/www.youtube.com\/embed\/PEwgnOnEkgM?autoplay=1&gt;&lt;img src=https:\/\/img.youtube.com\/vi\/PEwgnOnEkgM\/hqdefault.jpg alt='YouTube video thumbnail'&gt;&lt;span&gt;&#9654;&lt;\/span&gt;&lt;\/a&gt;\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\"><\/iframe><\/div>\n<p>Through a curious presentation posted on their social media, TSM has presented their new identity now being known as TSM FTX, marking a new era for the rosters they field in games such as <a href=\"https:\/\/www.ginx.tv\/en\/league-of-legends\">League of Legends<\/a> and <a href=\"https:\/\/www.ginx.tv\/en\/valorant\">Valorant.<\/a><\/p>\n<p>Both cryptocurrencies and gaming have taken on new relevance during the coronavirus pandemic and the synergies between both are becoming apparent with a number of esport organisations moving into the Non-Fungible Token (NFT) space.<\/p>\n<p>Sam Bankman-Fried, CEO of FTX, mentioned that he quickly saw the parallels between his company and TSM after a series of messages with Andy &ldquo;Reginald&rdquo; Dinh, the famous TSM co-founder and current CEO, who also took a big role in the rebrand presentation.<\/p>\n<p><span style=\"font-size: 8pt;\"><img decoding=\"async\" src=\"https:\/\/cdn-cf.ginx.tv\/imgcdn\/66Z7XKJe4HLL6VCS9QC-F6gdqEoWU2lYL6nP00W1cCs\/rs:fill:0:0:1\/g:ce\/aHR0cHM6Ly93d3cuZ2lueC50di91cGxvYWRzMi9HZW5lcmFsRXNwb3J0cy9UU01GVFhpbnNpZGVfMS5qcGc\" alt=\"TSM FTX\" width=\"1024\" height=\"576\" loading=\"lazy\">(Picture: TSM FTX)<\/span><\/p>\n<p>&ldquo;Taking a huge industry and then reimagining it in a digital age: that&rsquo;s sort of what esports are to sports, and it&rsquo;s sort of what crypto is to investing and to finance,&rdquo; said Bankman-Fried.<\/p>\n<p>With this, TSM FTX has set a new benchmark for naming rights and one which other esport organisations will surely look and hope to emulate. TSM are not the first organisation to sign such a deal, NRG recently renamed their Rocket League team &#8211; The General NRG &#8211; in partnership with The General Insurance company.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>TSM, the legendary North American esport organisation has announced what could be the biggest publicly disclosed deal in esports history, signing a 10-year agreement with&#8230;<\/p>\n","protected":false},"author":10177,"featured_media":17573,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"tags":[],"class_list":["post-17572","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-league-of-legends","genre-moba","content_type-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>TSM FTX, org rebrands after signing &quot;largest deal in esport history&quot; 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