After an initial two years together, Renault and Vitality will continue their partnership through 2020 and 2021.<\/p>\n
With improvements in F1 and Rocket League seeing Vitality reach new heights after Renault’s input and support, the renewed collaboration will seek to continue this trend.<\/p>\n
Nicolas Maurer provided more information about the expanded partnership, what he hopes will be achieved in the future and the unique place Vitality has in European esports.<\/p>\n
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Now that Team Vitality have renewed their partnership with Renault, is it fair to say that unique partners are hugely important alongside the more prolific brands in esports?<\/strong><\/p>\n Absolutely true. I think it’s one of the areas where we are kind of unique as we have several non-endemic brands that put in a lot of resources and help us go mainstream. It’s exactly the sort of partnership we want to build where there is a story behind it.<\/p>\n We know it takes time for a brand like Renault to understand the opportunity of esports, what they can bring to the table when it comes to performance which is a key area of the partnership and how to reach the new demographic.<\/p>\n When our @F1<\/a> drivers take on our Renault Sport Team Vitality #F1Esports<\/a> drivers on the sim. 👀#RSspirit<\/a>#BritishGP<\/a>@TeamVitality<\/a>pic.twitter.com\/G3vA2AUsZv<\/a><\/p>\n — Renault F1 Team (@RenaultF1Team) July 13, 2019<\/a><\/p><\/blockquote>\n\n