{"id":2022,"date":"2019-12-03T12:07:57","date_gmt":"2019-12-03T12:07:57","guid":{"rendered":"https:\/\/www.ginx.tv\/ea-loser-of-console-generation-but-can-they-bounce-back"},"modified":"2024-07-22T05:57:33","modified_gmt":"2024-07-22T05:57:33","slug":"ea-loser-of-console-generation-but-can-they-bounce-back","status":"publish","type":"post","link":"https:\/\/www.ginx.tv\/en\/ea-loser-of-console-generation-but-can-they-bounce-back","title":{"rendered":"EA is an undisputed loser this console generation \u2013 but can they bounce back?"},"content":{"rendered":"
Back in 2013, excitement for new consoles PlayStation 4 and Xbox One had reached fever pitch. While EA wasn’t exactly in everyone’s minds with generation highlights Grand Theft Auto 5 and The Last Of Us consuming conversation, the company’s outlook looked positive. Mass Effect had become a huge hit, FIFA continued to do incredible sales numbers, and they were set to publish Titanfall from exciting new studio Respawn Entertainment. <\/p>\n
As we approach 2020 and another fresh console cycle, it’s fair to say much of that excitement has either evaporated or feels tinged by almost everything that’s come since. But how?<\/p>\n
EA placed its bets on Xbox One at the start of the generation, offering up exclusive content like Ultimate Team players for those on Microsoft’s machine – even releasing Titanfall as an exclusive on the big black box in February 2014. It was a gamble that didn’t exactly pay off, as the Xbox One slumped to an early second place sales-wise behind the PS4. It might also explain the publisher’s hesitance to fully embrace the Nintendo Switch, despite the hybrid console’s clear potential and burgeoning library of incredible games.<\/p>\n
Unfortunately, even the games released on both consoles feel somewhat flat. FIFA 14<\/a> sold well but felt like a half step between generations, while NBA Live came and went – a theme throughout the rest of the generation as the basketball franchise continually faced middling critical reception. Finally, Battlefield 4 launched in a nearly unplayable state. In fact, even years on from launch it never had a patch to address a campaign save data eating bug.<\/p>\n It was okay though, because the publisher had secret weapons in their armoury. Arguably the world’s biggest RPG developer at the time, BioWare was coming off the highly successful Mass Effect Trilogy, alongside two Dragon Age titles (admittedly one was received better than the other). As it turns out, BioWare is perhaps most indicative of EA’s fall from grace.<\/p>\n Dragon Age Inquisition received multiple Game of the Year awards despite never really getting out of second gear for much of its runtime, arguably endemic of a sluggish start to the generation rather than it really being the kind of game that would win the same awards in other years.<\/p>\n After numerous E3 teases (including one year where EA essentially showed off concept art for seemingly every game), BioWare revealed Mass Effect: Andromeda – a loose continuation of the Mass Effect franchise, set in a neighbouring galaxy and only featuring nods to the original trilogy. It was a smart play, given the reverence players have for that franchise. Unfortunately, despite multiple delays, the game launched as a buggy mess – it’s facial animations uploaded as memes for months after its release, and even in the week before it (thanks to EA’s early access trial with EA Access).<\/p>\n Andromeda never really recovered, but it’s lessons weren’t heeded. The developer’s next project, Anthem, would be torn apart and rebuilt with just months to go before launch, with it’s own creators seemingly unsure what kind of game it was supposed to be until it was shown on Microsoft’s E3 stage in 2017 (according to an eye-opening report on Kotaku<\/a>). This was supposed to be EA cutting a piece of the “shared world shooter” pie, but instead set BioWare further adrift.<\/p>\n This squandered potential carries over to EA’s acquisition of the Star Wars license in 2013. The company could create exclusive Star Wars titles for the next ten years, the fruits of which had, up until recently, largely faced criticism. Battlefield developers DICE released the first Battlefront game in years but it offered no single player component and a lack of content in multiplayer.<\/p>\n
\nAnthem failed to take off (Picture: EA\/BioWare) <\/span><\/p>\n