{"id":2227,"date":"2020-01-07T10:56:25","date_gmt":"2020-01-07T10:56:25","guid":{"rendered":"https:\/\/www.ginx.tv\/north-rebrand-new-logo-typeface"},"modified":"2024-07-20T08:17:23","modified_gmt":"2024-07-20T08:17:23","slug":"north-rebrand-new-logo-typeface","status":"publish","type":"post","link":"https:\/\/www.ginx.tv\/en\/esports\/north-rebrand-new-logo-typeface","title":{"rendered":"North unveils rebrand with new logo and typeface"},"content":{"rendered":"<p>Danish esports organisation North has unveiled a rebrand that sees its visuals overhauled for the first time since its formation in 2017.<\/p>\n<div data-oembed-url=\"https:\/\/twitter.com\/TheNorthIsHere\/status\/1214509660272824321\"><twitter-widget class=\"twitter-tweet twitter-tweet-rendered\" id=\"twitter-widget-0\" style=\"position: absolute; visibility: hidden; display: block; transform: rotate(0deg); width: 500px; margin: 10px auto; max-width: 100%; min-width: 220px;\"><\/twitter-widget><\/p>\n<blockquote align=\"center\" class=\"twitter-tweet\" data-dnt=\"true\" data-twitter-extracted-i1582242735248331706=\"true\">\n<p dir=\"ltr\" lang=\"en\">Today is the <a href=\"https:\/\/twitter.com\/hashtag\/DawnOfNorth?src=hash&amp;ref_src=twsrc%5Etfw\">#DawnOfNorth<\/a>. Expect more news during the coming weeks.<\/p>\n<p>Battle plan: <a href=\"https:\/\/t.co\/W4Q14NAzRb\">https:\/\/t.co\/W4Q14NAzRb<\/a><a href=\"https:\/\/twitter.com\/hashtag\/HearTheRoar?src=hash&amp;ref_src=twsrc%5Etfw\">#HearTheRoar<\/a><a href=\"https:\/\/t.co\/rT5vNtkdJl\">pic.twitter.com\/rT5vNtkdJl<\/a><\/p>\n<p>&acirc;&#128;&#148; North (@TheNorthIsHere) <a href=\"https:\/\/twitter.com\/TheNorthIsHere\/status\/1214509660272824321?ref_src=twsrc%5Etfw\">January 7, 2020<\/a><\/p><\/blockquote>\n<p><script async=\"\" charset=\"utf-8\" src=\"https:\/\/platform.twitter.com\/widgets.js\" type=\"text\/javascript\"><\/script><\/div>\n<p>Rather than the simple stylised lion that took inspiration from F.C. Copenhagen, the new logo is a Norse dragon with a typeface is similar to the old version, emulating Nordic runes, but the new text appears bolder and less rugged.<\/p>\n<p>This reveal came after North went dark across its social media and the North.gg website returned 404 errors on 6th January.<\/p>\n<p><img decoding=\"async\" alt=\"7northdark.jpg\" src=\"https:\/\/cdn-cf.ginx.tv\/imgcdn\/nd41mGR4VeBf9qK4hTpp-c_nkmSZkvo87P9ztdfGxgo\/rs:fill:0:0:1\/g:ce\/aHR0cHM6Ly93d3cuZ2lueC50di91cGxvYWRzLzdub3J0aGRhcmsuanBn\" style=\"width: 597px; height: 426px;\" width=\"597\" height=\"426\" loading=\"lazy\"><\/p>\n<p>While some speculated this could be a sign of the organisation disbanding, the rebrand was expected by those who had noticed numerous animated teaser trailers posted before all Tweets were deleted.<\/p>\n<p>The announcement did not bring any roster changes or team news, but North did have to release <span class=\"st\">Matej &#8220;MaTaFe&#8221; Fekonja, an Apex Legends player, at the end of 2019 as his home nation of Slovenia was not listed as an <a href=\"https:\/\/www.ginx.tv\/en\/apex-legends\/apex-legends-global-series-announced\">eligible country for the Global Series<\/a>.<\/span><\/p>\n<div data-oembed-url=\"https:\/\/twitter.com\/matafe_\/status\/1207393735304200192\"><twitter-widget class=\"twitter-tweet twitter-tweet-rendered\" id=\"twitter-widget-0\" style=\"position: absolute; visibility: hidden; display: block; transform: rotate(0deg); width: 500px; margin: 10px auto; max-width: 100%; min-width: 220px;\"><\/twitter-widget><twitter-widget class=\"twitter-tweet twitter-tweet-rendered\" id=\"twitter-widget-1\" style=\"position: absolute; visibility: hidden; display: block; transform: rotate(0deg); width: 500px; margin: 10px auto; max-width: 100%; min-width: 220px;\"><\/twitter-widget><\/p>\n<blockquote align=\"center\" class=\"twitter-tweet\" data-dnt=\"true\" data-twitter-extracted-i1578398615165675176=\"true\" data-twitter-extracted-i1582242735248331706=\"true\">\n<p dir=\"ltr\" lang=\"en\">Thank you for everything!<br \/>\nI wish the best to everyone on <a href=\"https:\/\/twitter.com\/TheNorthIsHere?ref_src=twsrc%5Etfw\">@TheNorthIsHere<\/a> , especially <a href=\"https:\/\/twitter.com\/Taisheen1?ref_src=twsrc%5Etfw\">@Taisheen1<\/a> and <a href=\"https:\/\/twitter.com\/MandeOW?ref_src=twsrc%5Etfw\">@MandeOW<\/a> who will finally get a fixed 3rd to practice and compete with! &eth;&#159;&#152;&#141; <a href=\"https:\/\/t.co\/2LOeClt7XU\">https:\/\/t.co\/2LOeClt7XU<\/a><\/p>\n<p>&acirc;&#128;&#148; MaTaFe (@matafe_) <a href=\"https:\/\/twitter.com\/matafe_\/status\/1207393735304200192?ref_src=twsrc%5Etfw\">December 18, 2019<\/a><\/p><\/blockquote>\n<p><script async=\"\" charset=\"utf-8\" src=\"https:\/\/platform.twitter.com\/widgets.js\" type=\"text\/javascript\"><\/script><\/div>\n<p>The news post titled &#8216;<a href=\"https:\/\/www.north.gg\/dawn-of-north\" rel=\"nofollow\" target=\"_blank\">Dawn of North<\/a>&#8216; on its website explained that October 2019 saw new management join the organisation and that has led to the recent changes and further developments coming for the organisation in &#8220;the coming weeks.&#8221;<\/p>\n<p>No imminent changes are expected to their CS:GO or FIFA lineups, with Markus &#8220;Kjaerbye&#8221; Kj&Atilde;&brvbar;rbye re-signing his contract.<\/p>\n<p>Apex Legends duo Mikkel &#8220;Mande&#8221; Halle Hestbek and Can &#8220;Taisheen&#8221; &Atilde;&#150;zt&Atilde;&frac14;rk have been joined by a new third player &#8211; Dan &#8220;rpr&#8221; U&Aring;&iexcl;i&Auml;&#135;.<\/p>\n<p>Another new addition to North is Christian Engell, performance coach to Danish athletes such as Kasper Schmeichel and William Kvist.<\/p>\n<p>New CEO Christopher H&Atilde;&yen;konsson explained the decision to bring in a new type of coach for the organisation&#8217;s players <em>&#8220;Performance optimization has existed in sports forever. It is not something we or any other esports organization has invented. Still, it is something we strive to implement in an even more refined way<\/em> &#8230;<em> North is committed to staying in esports for the long run.&#8221; <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Danish esports organisation North has unveiled a rebrand that sees its visuals overhauled for the first time since its formation in 2017. Today is the&#8230;<\/p>\n","protected":false},"author":25,"featured_media":2228,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"tags":[],"class_list":["post-2227","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-esports"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>North unveils rebrand with new logo and typeface - GINX TV<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ginx.tv\/en\/wp-json\/wp\/v2\/posts\/2227\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"North unveils rebrand with new logo and typeface - GINX TV\" \/>\n<meta property=\"og:description\" content=\"Danish esports organisation North has unveiled a rebrand that sees its visuals overhauled for the first time since its formation in 2017. 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