{"id":2277,"date":"2020-01-10T12:46:26","date_gmt":"2020-01-10T12:46:26","guid":{"rendered":"https:\/\/www.ginx.tv\/excel-welcomes-bt-exclusive-partner"},"modified":"2024-07-20T02:22:16","modified_gmt":"2024-07-20T02:22:16","slug":"excel-welcomes-bt-exclusive-partner","status":"publish","type":"post","link":"https:\/\/www.ginx.tv\/en\/esports\/excel-welcomes-bt-exclusive-partner","title":{"rendered":"Excel Esports welcomes BT as exclusive lead partner"},"content":{"rendered":"<p>Excel Esports&acirc;&#128;&#153; <a href=\"https:\/\/www.ginx.tv\/en\/league-of-legends\">League of Legends<\/a> European Championship (LEC) and UK League Championship (UKLC) teams will see BT become its exclusive lead partner following the signing of a multi-year contract.<\/p>\n<div data-oembed-url=\"https:\/\/twitter.com\/EXCEL\/status\/1215574053450342401\">\n<blockquote align=\"center\" class=\"twitter-tweet\" data-dnt=\"true\" data-twitter-extracted-i1578660390653438846=\"true\">\n<p dir=\"ltr\" lang=\"en\">We are extremely excited to announce <a href=\"https:\/\/twitter.com\/bt_uk?ref_src=twsrc%5Etfw\">@bt_uk<\/a> as our Lead partner<\/p>\n<p>Read the full article here &eth;&#159;&#145;&#137; <a href=\"https:\/\/t.co\/Q8xsOcOSgP\">https:\/\/t.co\/Q8xsOcOSgP<\/a><a href=\"https:\/\/t.co\/8saFHNf2yi\">pic.twitter.com\/8saFHNf2yi<\/a><\/p>\n<p>&acirc;&#128;&#148; Excel Esports (@EXCEL) <a href=\"https:\/\/twitter.com\/EXCEL\/status\/1215574053450342401?ref_src=twsrc%5Etfw\">January 10, 2020<\/a><\/p><\/blockquote>\n<p><script async=\"\" charset=\"utf-8\" src=\"https:\/\/platform.twitter.com\/widgets.js\" type=\"text\/javascript\"><\/script><\/div>\n<p>Prominent BT branding will be present on all kit worn by Excel and connectivity and infrastructure will be provided at Excel&#8217;s HQ by the company.<\/p>\n<p>The full Excel team will wear the BT kit for the very first time this weekend at the Neosurf Cup at Twickenham Stadium, which is also home to Excel&acirc;&#128;&#153;s HQ and training facility, and as part of the agreement Excel&acirc;&#128;&#153;s UKLC team will now be officially renamed BT Excel.<\/p>\n<p>Robin McCammon, Chief Commercial Officer, Excel Esports commented on the deal: &acirc;&#128;&#156;<em>BT is an absolutely iconic British brand that resonates globally and we can&acirc;&#128;&#153;t think of a better fit as a lead Partner to help elevate Excel to the next level. This is a sponsorship that will reach beyond the conventional sponsorship formula. BT is about connectivity and community and that is exactly what Excel and esports in general is all about. Having such a recognisable brand commit to a long term partnership really shows the strength of the UK esports industry and the growth of Excel.<\/em>&acirc;&#128;&#157;<\/p>\n<p>Excel&acirc;&#128;&#153;s 2020 jersey will feature in an upcoming BT campaign and be made available for the public to purchase from the Excel Esports merchandise shop at <a href=\"https:\/\/excelesports.com\" rel=\"nofollow\" target=\"_blank\">excelesports.com<\/a> from today.<\/p>\n<p><img decoding=\"async\" alt=\"Excel_Esport_3.jpg\" src=\"https:\/\/cdn-cf.ginx.tv\/imgcdn\/3fP0SALdR-U0FV2HMt0Yl_IDu0PQ6DJ3t73jTHTD_PE\/rs:fill:0:0:1\/g:ce\/aHR0cHM6Ly93d3cuZ2lueC50di91cGxvYWRzL0V4Y2VsX0VzcG9ydF8zLmpwZw\" style=\"width: 600px; height: 400px;\" width=\"1024\" height=\"682\" loading=\"lazy\"><\/p>\n<p><span style=\"font-size:10px;\">(Credit: Excel Esports)<\/span><\/p>\n<p>The growth of Excel in 2020 looks set to continue as earlier this month, the organisation announced <a href=\"https:\/\/www.ginx.tv\/en\/esports\/excel-esports-new-ceo-cco-adidas-fnatic\">the addition of Wouter Sleijffers and Robin McCammon<\/a>, its new new CEO and CCO respectively.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Excel Esports&acirc;&#128;&#153; League of Legends European Championship (LEC) and UK League Championship (UKLC) teams will see BT become its exclusive lead partner following the signing&#8230;<\/p>\n","protected":false},"author":25,"featured_media":2278,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"tags":[],"class_list":["post-2277","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-esports"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - 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