{"id":24051,"date":"2021-11-03T08:16:22","date_gmt":"2021-11-03T08:16:22","guid":{"rendered":"https:\/\/www.ginx.tv\/the-division-and-far-cry-developer-working-on-aaa-nft-play-to-earn-game"},"modified":"2024-07-19T23:51:52","modified_gmt":"2024-07-19T23:51:52","slug":"the-division-and-far-cry-developer-working-on-aaa-nft-play-to-earn-game","status":"publish","type":"post","link":"https:\/\/www.ginx.tv\/en\/video-games\/the-division-and-far-cry-developer-working-on-aaa-nft-play-to-earn-game","title":{"rendered":"The Division and Far Cry Developer working on AAA NFT “play to earn” game"},"content":{"rendered":"

According to its latest earnings report, Ubisoft<\/a> appears to be shaking up the video games industry after it announced that it would be embracing blockchain by incorporating the technology into its games. Sources also claim that Ubisoft is developing its first-ever “play-to-earn” AAA non-fungible token (NFT) game in consultation with the developer of flagship games, The Division and Far Cry.<\/p>\n

The earnings report notes that the video game behemoth “has been exploring blockchain since the early development of the technology” and has long supported the growing ecosystem through its Entrepreneurs Lab startup program and as a founding member of the Blockchain Game Alliance.<\/p>\n

Ubisoft to develop “play to earn” NFT games<\/h2>\n

Admittedly, Ubisoft has remained rather vague about its plans to include blockchain and NFT technology in its games. However, at the video game giant’s recent earnings call (per a report by IBT<\/a>), Ubisoft CEO Yves Guillemot said that the company is interested in creating digital economies, which he believed is “very attractive for the long-term.”<\/p>\n

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CEO of Ubisoft Yves Guillemot. (Picture: Ubisoft)<\/figcaption><\/figure>\n

Guillemot noted that the games industry is undergoing several new revolutions and that the company “considers blockchain one of those revolutions.” He continued to say: “[Blockchain technology] will imply more play-to-earn that will enable more players to actually earn content, own content, and we think it’s going to grow the industry quite a lot.”<\/p>\n