{"id":25109,"date":"2021-11-29T11:19:23","date_gmt":"2021-11-29T11:19:23","guid":{"rendered":"https:\/\/www.ginx.tv\/xbox-showcases-insane-halo-infinite-ar-at-ncaa-oregon-football-game"},"modified":"2024-07-19T10:27:31","modified_gmt":"2024-07-19T10:27:31","slug":"xbox-showcases-insane-halo-infinite-ar-at-ncaa-oregon-football-game","status":"publish","type":"post","link":"https:\/\/www.ginx.tv\/en\/halo\/xbox-showcases-insane-halo-infinite-ar-at-ncaa-oregon-football-game","title":{"rendered":"Xbox showcases insane Halo Infinite AR at NCAA Oregon football game"},"content":{"rendered":"<p>Microsoft&#8217;s Xbox Game Studios left fans in awe after showcasing an incredible <a href=\"https:\/\/www.ginx.tv\/en\/halo\">Halo Infinite<\/a> augmented reality (AR) advert featuring <a href=\"https:\/\/www.ginx.tv\/en\/halo\/halo-s-master-chief-could-be-heading-to-fortnite-according-to-leak\">Master Chief&#8217;<\/a>s famous Dropship 77-Troop Carrier, otherwise known as the Pelican spaceship, at the Autzen Stadium in Eugene, Oregon.<\/p>\n<p>The mixed reality AR showcase premiered during halftime of the Oregon versus Oregon State football match on 28th November.<\/p>\n<h2>Insane Halo Infinite AR advert<\/h2>\n<p>Xbox <a href=\"https:\/\/www.geekwire.com\/2021\/a-giant-ship-from-halo-appears-at-oregon-ducks-football-game-as-part-of-mixed-reality-experience\/\" target=\"_blank\" rel=\"noopener nofollow\">reportedly<\/a> partnered with Studio Mega in Portland and the Oregon Athletic Department to bring the collaboration to life.<\/p>\n<p>The studio was also previously involved in other AR showcases, including those for the Carolina Panthers and Baltimore Ravens from the NFL.<\/p>\n<div style=\"left: 0px; width: 100%; height: 0px; position: relative; padding-bottom: 75%; max-width: 650px;\" data-ephox-embed-iri=\"https:\/\/youtu.be\/UwV7VWlKME4\"><iframe style=\"top: 0; left: 0; width: 100%; height: 100%; position: absolute; border: 0;\" src=\"https:\/\/www.youtube.com\/embed\/UwV7VWlKME4?rel=0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\" srcdoc=\"&lt;style&gt;*{padding:0;margin:0;overflow:hidden}html,body{height:100%}img,span{position:absolute;width:100%;top:0;bottom:0;margin:auto}span{height:1.5em;text-align:center;font:48px\/1.5 sans-serif;color:white;text-shadow:0 0 0.5em black}&lt;\/style&gt;&lt;a href=https:\/\/www.youtube.com\/embed\/UwV7VWlKME4?autoplay=1&gt;&lt;img src=https:\/\/img.youtube.com\/vi\/UwV7VWlKME4\/hqdefault.jpg alt='YouTube video thumbnail'&gt;&lt;span&gt;&#9654;&lt;\/span&gt;&lt;\/a&gt;\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\"><\/iframe><\/div>\n<p>In their latest masterpiece, we could see Halo&#8217;s Pelican spaceship fly in from the cosmos, only to hover in the centre of the football field.<\/p>\n<p>We can only assume that the Pelican was piloted by Master Chief himself, who then displayed a hologram of the Halo Infinite logo for all to see before flying off into the distance.<\/p>\n<figure class=\"img-figure\" contenteditable=\"false\"><img decoding=\"async\" style=\"width: 100%;\" contenteditable=\"false\" src=\"https:\/\/cdn-cf.ginx.tv\/imgcdn\/sbDyuFt4T_Zri9yTC1cOJjK1-bzkggkTJGhDB6ViTdE\/rs:fill:0:0:1\/g:ce\/aHR0cHM6Ly93d3cuZ2lueC50di91cGxvYWRzMi9IYWxvX0luZmluaXRlL0FSL29yZWdvbi1oYWxvLnBuZw\" alt=\"halo infinite AR showcase promotion xbox oregon\" width=\"696\" height=\"397\" loading=\"lazy\"><figcaption contenteditable=\"false\">Halo&#8217;s Pelican spaceship showed a hologram of the Halo Infinite logo. (Picture: Oregon Athletic Department via Geekwire)<\/figcaption><\/figure>\n<p>Of course, the Pelican wasn&#8217;t there, although if you kept your eyes peeled on the large screen, you might have believed otherwise.<\/p>\n<p>While the Pelican may not have been genuine, Master Chief certainly was! Microsoft Xbox&#8217;s Halo Infinite promotion also saw a real-life Master Chief cosplay at the stadium, which naturally attracted the attention of many fans.&nbsp;<\/p>\n<figure class=\"img-figure\" contenteditable=\"false\"><img decoding=\"async\" style=\"width: 100%;\" contenteditable=\"false\" src=\"https:\/\/cdn-cf.ginx.tv\/imgcdn\/-4tQM1WP7ItDnXRBAJETeI8b3i01upvut0sWIFZG1VU\/rs:fill:0:0:1\/g:ce\/aHR0cHM6Ly93d3cuZ2lueC50di91cGxvYWRzMi9IYWxvX0luZmluaXRlL0FSL0VESVRFRDItNjMweDQyMC5qcGc\" alt=\"xbox halo infinite showcase oregon football match augmented reality master chief cosplay\" width=\"630\" height=\"420\" loading=\"lazy\"><figcaption contenteditable=\"false\">Xbox&#8217;s Halo Infinite promotion at the Oregon football game featured a real-life Master Chief cosplay. (Picture: Oregon Athletic Department via Geekwire)<\/figcaption><\/figure>\n<p>The Halo Infinite promotion couldn&#8217;t come at a better time, with a little over a week remaining for <a href=\"https:\/\/www.ginx.tv\/en\/halo\/when-does-halo-infinite-campaign-come-out\">the game&#8217;s official launch<\/a> on 8th December.<\/p>\n<p>While Microsoft Xbox&#8217;s attempt to promote the game at the Oregon football match is nothing new, it is incredible to see the company explore creative marketing campaigns for the latest iteration of its famed Halo franchise.<\/p>\n<ul>\n<li><strong>Read more: <a href=\"https:\/\/www.ginx.tv\/en\/halo\/halo-infinite-console-players-to-opt-out-of-crossplay-amid-cheating-crisis\">Halo Infinite console players to opt-out of crossplay amid cheating crisis<\/a><\/strong><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><em>Don&#8217;t forget to check out&nbsp;<a href=\"https:\/\/www.ginx.tv\/en\/halo\">our dedicated Halo section for the latest news, updates, esports coverage, guides, leaks<\/a>&nbsp;and more.<\/em><\/p>\n<p><em>Featured image courtesy of 343 Industries.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Microsoft&#8217;s Xbox Game Studios left fans in awe after showcasing an incredible Halo Infinite augmented reality (AR) advert featuring Master Chief&#8217;s famous Dropship 77-Troop Carrier,&#8230;<\/p>\n","protected":false},"author":5335,"featured_media":25110,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"tags":[],"class_list":["post-25109","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-halo","genre-fps","content_type-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - 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