{"id":46855,"date":"2023-05-12T09:05:46","date_gmt":"2023-05-12T09:05:46","guid":{"rendered":"https:\/\/www.ginx.tv\/activision-ceo-ai-guitar-hero"},"modified":"2024-07-20T08:45:44","modified_gmt":"2024-07-20T08:45:44","slug":"activision-ceo-ai-guitar-hero","status":"publish","type":"post","link":"https:\/\/www.ginx.tv\/en\/video-games\/activision-ceo-ai-guitar-hero","title":{"rendered":"Activision CEO Thinks AI Could Be Used To Make New Guitar Hero"},"content":{"rendered":"<p><a href=\"https:\/\/www.ginx.tv\/en\/video-games\/microsoft-activison-ftc-response\">Activision<\/a> Blizzard CEO Bobby Kotick seems to believe that AI could be used to make a new Guitar Hero game, somehow.<\/p>\n<p>According to<a href=\"https:\/\/kotaku.com\/call-duty-activision-blizzard-ai-chatgpt-guitar-hero-1850429574\" target=\"_blank\" rel=\"noopener\"> Kotaku<\/a>, Kotick was asked what role he thinks AI could do in the industry, and used Guitar Hero as an example in a longer speech:<\/p>\n<p>&#8220;<em>If you take an example of a thing like Guitar Hero, I&#8217;ve always had this vision for what a new Guitar Hero product could be, but without having AI and then the processors embedded either in phones, in computers or in-game consoles, that allow you to actually have the speed of processing to enable that AI, we&#8217;ve never been in a place where AI is going to have practical reality and applicability for games until now&#8221;<\/em><\/p>\n<p>It&#8217;s unclear what exactly Kotick could want from AI when it comes to Guitar Hero, but it is worth noting that a 2007 Harmonix iPod release used AI to automatically generate note charts for songs, so it could be a case of allowing players to import their own songs and then immediately allow them to play the game using them (though that could open up a host of copyright issues).&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Activision Blizzard CEO Bobby Kotick seems to believe that AI could be used to make a new Guitar Hero game, somehow. According to Kotaku, Kotick&#8230;<\/p>\n","protected":false},"author":12865,"featured_media":46856,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"tags":[],"class_list":["post-46855","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-video-games","genre-analysis","content_type-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Activision CEO Thinks AI Could Be Used To Make New Guitar Hero - GINX TV<\/title>\n<meta name=\"description\" content=\"Guitar Hero could be making a comeback thanks to the emergence of AI.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ginx.tv\/en\/wp-json\/wp\/v2\/posts\/46855\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Activision CEO Thinks AI Could Be Used To Make New Guitar Hero - 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