{"id":5072,"date":"2020-05-20T13:52:04","date_gmt":"2020-05-20T13:52:04","guid":{"rendered":"https:\/\/www.ginx.tv\/rainbow-six-siege-esports-interview-european-league-na-controversy-china"},"modified":"2024-07-19T11:28:27","modified_gmt":"2024-07-19T11:28:27","slug":"rainbow-six-siege-esports-interview-european-league-na-controversy-china","status":"publish","type":"post","link":"https:\/\/www.ginx.tv\/en\/rainbow-six-siege-esports-interview-european-league-na-controversy-china","title":{"rendered":"Rainbow Six Siege esports director on European League changes, NA controversy and China expansion"},"content":{"rendered":"
After making Rainbow Six Siege one of the biggest esports in the world, Ubisoft is establishing a new esports structure which hopes to empower smaller regions. <\/p>\n
The new European League is one of four new regional leagues, with the others in North America<\/a>, Latin America and Asia Pacific. The European League will see ten teams compete to be crowned European champion, while acting as a bridge to the prestigious Six Invitational tournament.<\/p>\n The route to the European League is dictated by the best performing teams in the European Challenger League, which will comprise the best teams from countries across Europe as determined by new national tournaments. <\/p>\n It’s essentially hoping to make the pathway easier and clearer for smaller teams across the world. To discuss the new format, we spoke with Ubisoft’s EMEA esports director Francois-Xavier Deniele<\/strong> and EMEA senior brand manager Jeremy Somville<\/strong> about their hopes for the changes. <\/p>\n Read more: Ubisoft announces Rainbow Six Siege European League – new format explained<\/a><\/strong><\/p>\n <\/p>\n Francois<\/strong>: What we’ve done following the Six Invitational has for sure been impacted by COVID-19, the fact we cancelled the Pro League final<\/a> in Brazil, which should have been the last Pro League final. So we changed a bit of what we should do during March and April, but the new format was thought up almost one year ago, so we have been prepared. <\/p>\n Some things we are monitoring every day country by country, especially for the European League, but it’s an interesting moment for me on esports because it’s changing the rules a bit as an industry. But it can also be a very interesting time to redefine what we’re doing on esports. <\/p>\n <\/p>\n Francois: <\/strong>For me, it was really how to make sure we’re as close as possible to what’s happening on every region. For the last three years, we had something global which means it was exactly the same on each region. It was important for us to learn a lot about esports because it was quite new for Ubisoft as a whole. <\/p>\n So we need to continue improving and adapt our esports to our different communities around the world. For me, regionalisation and the league becoming regional with their own, I would say mindset, DNA, format and everything, is here to be as close as possible to how people are consuming Rainbow Six Siege esports on every region. <\/p>\n It can be quite different [across regions], so that’s what is behind my vision with regionalisation. <\/p>\n <\/p>\n Francois:<\/strong> For sure. I can definitely say that we’re following the situation but we’re very confident that our NA colleagues work as close as possible with the community. <\/p>\n They just announced a very exciting program for NA, with a lot of change and the introduction of their own league, so they’re working right now to make sure the community understand everything. <\/p>\n But yes we’re in the situation where everything is changing so it’s not bad that people are [having] discussions and questions about the change, but globally we’re confident we’re moving in the right way everywhere in the world. <\/p>\nWhen you first announced plans of a shake-up to the Rainbow Six Siege esports program, it was back at the Six Invitational before the world went crazy – how has it been devising this new structure amid the pandemic? <\/h3>\n
\nSpacestation Gaming won this year’s Six Invitational (Picture: ESL) <\/span><\/p>\nWhat’s the vision behind this new format? <\/h3>\n
The transition with the new North America League hasn’t exactly gone smoothly, with three organisations leaving<\/a> and certain players unhappy<\/a> with a lack of communication, have you guys been following the reaction to that? <\/h3>\n