{"id":6270,"date":"2020-07-12T05:17:22","date_gmt":"2020-07-12T05:17:22","guid":{"rendered":"https:\/\/www.ginx.tv\/devolverland-expo-is-a-free-first-person-marketing-simulator"},"modified":"2024-07-19T16:53:52","modified_gmt":"2024-07-19T16:53:52","slug":"devolverland-expo-is-a-free-first-person-marketing-simulator","status":"publish","type":"post","link":"https:\/\/www.ginx.tv\/en\/video-games\/devolverland-expo-is-a-free-first-person-marketing-simulator","title":{"rendered":"Devolverland Expo &#8211; why\u00a0watch marketing when you can play it for free?"},"content":{"rendered":"<p>If you are familiar with&nbsp;Devolver Digital, you know how wacky and&nbsp;absurdly fun their marketing campaigns can be.<\/p>\n<div id=\"traffective-ad-Content_1_983191\" style=\"display: none;\" class=\"Content_1\"><\/div>\n<div id=\"traffective-ad-Content_1_259423\" style=\"display: none;\" class=\"Content_1\"><\/div>\n<p>For years now, it is an annual tradition for them to have their own presentation around the same time as E3, which is nothing but a bloody critique of aggressive marketing, ruthless capitalism, &nbsp;and blind consumerism, cleverly disguised as a videogame press conference.<\/p>\n<ul>\n<li><strong>Read more:<\/strong>&nbsp;<a href=\"https:\/\/www.ginx.tv\/en\/video-games\/superhot-owners-will-get-superhot-mind-control-delete-for-free\" target=\"_blank\">Superhot owners will get Superhot: Mind Control Delete for free<\/a><\/li>\n<\/ul>\n<p>And they are not sparing anyone. They are making fun of gamers, other publishers, other games, fake leakers, developers, personalities, and of course, they are mocking even themself.<\/p>\n<p><img decoding=\"async\" alt=\"Devolverland Expo free\" src=\"https:\/\/cdn-cf.ginx.tv\/imgcdn\/gUJ3YNvHA6tcD2sJ-R6lzdoyRFCkO07nYlTtVr7Vwq8\/rs:fill:0:0:1\/g:ce\/aHR0cHM6Ly93d3cuZ2lueC50di91cGxvYWRzL05pa29sYV9TYXZpJUM0JTg3L2Rldm9sdmVyX2RpZ2l0YWxfMjAyMC5QTkc\" style=\"width: 600px; height: 318px;\" width=\"1024\" height=\"542\" loading=\"lazy\"><br \/>\n<span style=\"font-size:11px;\">Yup, that&#8217;s Microsoft&#8217;s&nbsp;Phil Spencer talking with a monster from&nbsp;Carrion during Devoler Direct 2020 (Picture:&nbsp;Devolver Digital)<\/span><\/p>\n<p>The humour is great and although always on the verge of good taste, it never actually crosses that line.<\/p>\n<p>And while they are making us laugh, they are of course presenting their games as well. After all, they are publishers.<\/p>\n<p>This year, they showed:<\/p>\n<ul>\n<li><a href=\"https:\/\/www.youtube.com\/watch?v=ZdUDkjUe_0o\" rel=\"nofollow\" target=\"_blank\">Shadow Warrior 3 gameplay reveal<\/a><\/li>\n<li><a href=\"https:\/\/www.youtube.com\/watch?v=9cRn9w7AcIM\" rel=\"nofollow\" target=\"_blank\">A new Serious Sam 4 gameplay trailer<\/a><\/li>\n<li><a href=\"https:\/\/www.youtube.com\/watch?v=BvWM13OCskI\" rel=\"nofollow\" target=\"_blank\">A Carrion release date trailer<\/a>&nbsp;(Coming 23rd&nbsp;July to PC, Xbox One, and Switch)&nbsp;<\/li>\n<li><a href=\"https:\/\/www.youtube.com\/watch?v=gXNbXZ8SNhU\" rel=\"nofollow\" target=\"_blank\">A trailer for a game called Olija<\/a><\/li>\n<li><a href=\"https:\/\/www.youtube.com\/watch?v=tmWwGP5mROg\" rel=\"nofollow\" target=\"_blank\">A Fall Guys release date trailer<\/a> (Coming 4th August to PS4 and Steam)<\/li>\n<\/ul>\n<p>One of the craziest things they have revealed was shown at the very end.<\/p>\n<p>It is called&nbsp;<a href=\"https:\/\/store.steampowered.com\/app\/1283220\/Devolverland_Expo\/\" rel=\"nofollow\" target=\"_blank\">Devolverland Expo<\/a>&nbsp;and it is a free game where they promote their games &#8211; why&nbsp;watch marketing when you can play it?<\/p>\n<p>Devolverland Expo is a first-person &#8220;marketing simulator&#8221;&nbsp;set within an abandoned convention centre after the annual Devolver Digital game expo was mysteriously cancelled.<\/p>\n<p><img decoding=\"async\" alt=\"Devolverland Expo free game\" src=\"https:\/\/cdn-cf.ginx.tv\/imgcdn\/chk6n9Bdxq10KFEhldtGCANbn03KlEsm0QORcB6NpyI\/rs:fill:0:0:1\/g:ce\/aHR0cHM6Ly93d3cuZ2lueC50di91cGxvYWRzL05pa29sYV9TYXZpJUM0JTg3L0Rldm9sdmVybGFuZF9FeHBvX3RleHQuanBn\" style=\"width: 600px; height: 338px;\" width=\"1024\" height=\"576\" loading=\"lazy\"><br \/>\n<span style=\"font-size:11px;\">Devolverland Expo is a metagame about&nbsp;mysteriously cancelled game expo(Picture:&nbsp;Devolver Digital)<\/span><\/p>\n<p>The player will break into the convention centre and try to avoid the advanced security systems in order&nbsp;to watch and retrieve all the trailers, gameplay demo videos, and other secrets lost after&nbsp;the expo&#8217;s cancellation.<\/p>\n<ul>\n<li><strong>Read more:<\/strong>&nbsp;<a href=\"https:\/\/www.ginx.tv\/en\/mobile-games\/crash-bandicoot-is-getting-a-new-mobile-game-from-the-creators-of-candy-crush-saga\" target=\"_blank\">Crash Bandicoot is getting a new mobile game from the creators of Candy Crush Saga<\/a><\/li>\n<\/ul>\n<p>Devolverland Expo was developed by&nbsp;Flying Wild Hog (Shadow Warrior 3 creators) and you can play it for free right now on Steam.<\/p>\n<p>And if you haven&#8217;t watched Devolver Digital 2020, we strongly advise you to do so, you will have a good laugh and will enjoy it!<\/p>\n<div data-oembed-url=\"https:\/\/www.youtube.com\/watch?v=AN2dcsx7mJA\">\n<div style=\"left: 0; width: 100%; height: 0; position: relative; padding-bottom: 56.25%;\"><iframe allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\" scrolling=\"no\" src=\"https:\/\/www.youtube.com\/embed\/AN2dcsx7mJA?rel=0\" style=\"border: 0; top: 0; left: 0; width: 100%; height: 100%; position: absolute;\" tabindex=\"-1\" srcdoc=\"&lt;style&gt;*{padding:0;margin:0;overflow:hidden}html,body{height:100%}img,span{position:absolute;width:100%;top:0;bottom:0;margin:auto}span{height:1.5em;text-align:center;font:48px\/1.5 sans-serif;color:white;text-shadow:0 0 0.5em black}&lt;\/style&gt;&lt;a href=https:\/\/www.youtube.com\/embed\/AN2dcsx7mJA?autoplay=1&gt;&lt;img src=https:\/\/img.youtube.com\/vi\/AN2dcsx7mJA\/hqdefault.jpg alt='YouTube video thumbnail'&gt;&lt;span&gt;&#9654;&lt;\/span&gt;&lt;\/a&gt;\"><\/iframe><\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<div id=\"gtx-trans\" style=\"position: absolute; left: 320px; top: 764px;\">\n<div class=\"gtx-trans-icon\">&nbsp;<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>If you are familiar with&nbsp;Devolver Digital, you know how wacky and&nbsp;absurdly fun their marketing campaigns can be. For years now, it is an annual tradition&#8230;<\/p>\n","protected":false},"author":1832,"featured_media":6271,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"tags":[],"class_list":["post-6270","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-video-games","genre-entertainment","content_type-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Devolverland Expo - why\u00a0watch marketing when you can play it for free? - GINX TV<\/title>\n<meta name=\"description\" content=\"Devolver Digital outdid themselves again with this year&#039;s Devolver Direct and now they even went one step further - they made a whole game with a sole purpose of promoting their games.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ginx.tv\/en\/wp-json\/wp\/v2\/posts\/6270\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Devolverland Expo - why\u00a0watch marketing when you can play it for free? - GINX TV\" \/>\n<meta property=\"og:description\" content=\"Devolver Digital outdid themselves again with this year&#039;s Devolver Direct and now they even went one step further - they made a whole game with a sole purpose of promoting their games.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ginx.tv\/en\/video-games\/devolverland-expo-is-a-free-first-person-marketing-simulator\" \/>\n<meta property=\"og:site_name\" content=\"GINX TV\" \/>\n<meta property=\"article:published_time\" content=\"2020-07-12T05:17:22+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-07-19T16:53:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.ginx.tv\/en\/wp-content\/uploads\/sites\/3\/2025\/12\/Devolverland_Expo_cover.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1\" \/>\n\t<meta property=\"og:image:height\" content=\"1\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Nikola Savic\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@https:\/\/x.com\/sawovsky\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nikola Savic\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.ginx.tv\/en\/video-games\/devolverland-expo-is-a-free-first-person-marketing-simulator#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.ginx.tv\/en\/video-games\/devolverland-expo-is-a-free-first-person-marketing-simulator\"},\"author\":{\"name\":\"Nikola Savic\",\"@id\":\"https:\/\/www.ginx.tv\/en\/#\/schema\/person\/889ee336757820cc84e54bc1f0d03991\"},\"headline\":\"Devolverland Expo &#8211; why\u00a0watch marketing when you can play it for free?\",\"datePublished\":\"2020-07-12T05:17:22+00:00\",\"dateModified\":\"2024-07-19T16:53:52+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.ginx.tv\/en\/video-games\/devolverland-expo-is-a-free-first-person-marketing-simulator\"},\"wordCount\":420,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.ginx.tv\/en\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.ginx.tv\/en\/video-games\/devolverland-expo-is-a-free-first-person-marketing-simulator#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.ginx.tv\/en\/wp-content\/uploads\/sites\/3\/2025\/12\/Devolverland_Expo_cover.jpg\",\"articleSection\":[\"Video Games\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.ginx.tv\/en\/video-games\/devolverland-expo-is-a-free-first-person-marketing-simulator#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.ginx.tv\/en\/video-games\/devolverland-expo-is-a-free-first-person-marketing-simulator\",\"url\":\"https:\/\/www.ginx.tv\/en\/video-games\/devolverland-expo-is-a-free-first-person-marketing-simulator\",\"name\":\"Devolverland Expo - why\u00a0watch marketing when you can play it for free? 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