{"id":6462,"date":"2020-07-21T15:38:21","date_gmt":"2020-07-21T15:38:21","guid":{"rendered":"https:\/\/www.ginx.tv\/riot-games-rebrands-league-of-legends-esports"},"modified":"2024-07-20T01:51:38","modified_gmt":"2024-07-20T01:51:38","slug":"riot-games-rebrands-league-of-legends-esports","status":"publish","type":"post","link":"https:\/\/www.ginx.tv\/en\/league-of-legends\/riot-games-rebrands-league-of-legends-esports","title":{"rendered":"Riot Games reveals unified global plans with League of Legends esports rebrand"},"content":{"rendered":"<p>League of Legends esports has been given a unifying makeover thanks to Riot Games, in what&rsquo;s hoped to give the whole scene a stronger global identity.&nbsp;<\/p>\n<p>The new brand is simply titled LoL Esports, which comes with a new logo and encompasses all twelve pro leagues for League of Legends around the world.&nbsp;<\/p>\n<p>Need a reminder? The four biggest are the <a href=\"https:\/\/www.ginx.tv\/en\/league-of-legends\/immortals-allorim-interview-we-can-still-show-up-to-prove-ourselves\">LCS<\/a> (North America), <a href=\"https:\/\/www.ginx.tv\/en\/league-of-legends\/lec-summer-2020-mid-season-power-rankings\">LEC<\/a> (Europe), LCK (South Korea), LPL(China), while there&rsquo;s also leagues in Japan, Russia, Vietnam, Latin America, Oceania, Brazil, Turkey, and in the Pacific Championship Series.&nbsp;<\/p>\n<div data-oembed-url=\"https:\/\/twitter.com\/lolesports\/status\/1285590356688384003\">\n<div class=\"twitter-tweet twitter-tweet-rendered\" style=\"width: 100%; margin: 10px auto; display: flex; max-width: 550px;\"><iframe allowfullscreen=\"true\" allowtransparency=\"true\" data-tweet-id=\"1285590356688384003\" frameborder=\"0\" id=\"twitter-widget-0\" scrolling=\"no\" src=\"https:\/\/platform.twitter.com\/embed\/index.html?dnt=true&amp;embedId=twitter-widget-0&amp;frame=false&amp;hideCard=false&amp;hideThread=false&amp;id=1285590356688384003&amp;lang=en&amp;origin=https%3A%2F%2Fwww.ginx.tv%2Fen%2Fadmin%2Fpost%2Fedit%2F4915&amp;theme=light&amp;widgetsVersion=9066bb2%3A1593540614199&amp;width=550px\" style=\"position: absolute; visibility: hidden; width: 0px; height: 0px; display: block; flex-grow: 1;\" title=\"Twitter Tweet\"><\/iframe><\/div>\n<div class=\"twitter-tweet twitter-tweet-rendered\" style=\"width: 100%; margin: 10px auto; display: flex; max-width: 550px;\"><iframe allowfullscreen=\"true\" allowtransparency=\"true\" frameborder=\"0\" id=\"twitter-widget-0\" scrolling=\"no\" src=\"https:\/\/platform.twitter.com\/embed\/index.html?dnt=true&amp;embedId=twitter-widget-0&amp;frame=false&amp;hideCard=false&amp;hideThread=false&amp;id=1285590356688384003&amp;lang=en&amp;origin=https%3A%2F%2Fwww.ginx.tv%2Fen%2Fadmin%2Fpost%2Fedit%2F4915&amp;theme=light&amp;widgetsVersion=9066bb2%3A1593540614199&amp;width=550px\" style=\"position: absolute; visibility: hidden; width: 0px; height: 0px; display: block; flex-grow: 1;\" title=\"Twitter Tweet\"><\/iframe><\/div>\n<blockquote align=\"center\" class=\"twitter-tweet\" data-dnt=\"true\" data-twitter-extracted-i1595346003764475016=\"true\" data-twitter-extracted-i1595346209908581926=\"true\">\n<p dir=\"ltr\" lang=\"en\">The past, present, and future of global competition. It all lives within LoL Esports. <a href=\"https:\/\/t.co\/DqrAqWQq4J\">pic.twitter.com\/DqrAqWQq4J<\/a><\/p>\n<p>&mdash; LoL Esports (@lolesports) <a href=\"https:\/\/twitter.com\/lolesports\/status\/1285590356688384003?ref_src=twsrc%5Etfw\">July 21, 2020<\/a><\/p><\/blockquote>\n<p><script async=\"\" charset=\"utf-8\" src=\"https:\/\/platform.twitter.com\/widgets.js\"><\/script><\/div>\n<p>This new unified global brand, emulating FIFA and NBA in the relation to football and basketball, will launch with three new video series set to start this week on <a href=\"https:\/\/lolesports.com\">lolesports.com<\/a>.&nbsp;<\/p>\n<p>You can find info on the shows below.&nbsp;<\/p>\n<ul>\n<li><b>Weekly&zwnj; &zwnj;Rundown&zwnj;&zwnj;<\/b> &zwnj;-&zwnj; a&zwnj; &zwnj;weekly&zwnj; &zwnj;summary&zwnj; &zwnj;of&zwnj; &zwnj;competitive&zwnj; &zwnj;highlights&zwnj; &zwnj;and&zwnj; &zwnj;new&zwnj; &zwnj;developments&zwnj; &zwnj;from&zwnj; &zwnj;teams&zwnj; &zwnj;and&zwnj; &zwnj;players.&zwnj; &zwnj;(Airing&zwnj; &zwnj;July&zwnj; &zwnj;21st&zwnj;,&zwnj; &zwnj;then&zwnj; &zwnj;weekly&zwnj;)&zwnj; &zwnj;<\/li>\n<li><b>The&zwnj; &zwnj;Penta&zwnj;&zwnj;<\/b> &zwnj;-&zwnj; &zwnj; feature&zwnj;s &zwnj;five&zwnj; &zwnj;of&zwnj; &zwnj;the&zwnj; &zwnj;best&zwnj; &zwnj;plays&zwnj; &zwnj;from&zwnj; &zwnj;around&zwnj; &zwnj;the&zwnj; &zwnj;world&zwnj; &zwnj;from&zwnj; &zwnj;each&zwnj; &zwnj;week&zwnj; &zwnj;of&zwnj; &zwnj;competition.&zwnj; &zwnj;(Airing&zwnj; &zwnj;July&zwnj; &zwnj;22nd,&zwnj; &zwnj;then&zwnj; &zwnj;weekly)&zwnj; &zwnj;<\/li>\n<li><b>Champ&zwnj; &zwnj;Select&zwnj;&zwnj;<\/b> &zwnj;-&zwnj; &zwnj;biweekly&zwnj; &zwnj;show, &zwnj;featuring&zwnj; &zwnj;a&zwnj; &zwnj;variety&zwnj; &zwnj;of&zwnj; &zwnj;guests&zwnj; &zwnj;who&zwnj; &zwnj;will&zwnj; &zwnj;advocate&zwnj; &zwnj;for&zwnj; &zwnj;standout&zwnj; &zwnj;playe&zwnj;rs&zwnj; &zwnj;from&zwnj; &zwnj;their&zwnj; &zwnj;regional&zwnj; &zwnj;league.&zwnj; &zwnj;(Airing&zwnj; &zwnj;July&zwnj; &zwnj;23rd,&zwnj; &zwnj;then&zwnj; &zwnj;bi-weekly)<\/li>\n<\/ul>\n<p>It&rsquo;s hoped these shows will grow fandoms for leagues across the world, increasing their visibility for those perhaps locked into the biggest tournaments like the LEC and LCS.&nbsp;<\/p>\n<p>John Needham, global head of esports at Riot Games, said: &ldquo;We aspire to bring joy to billions of LoL Esports fans around the world.&nbsp;<\/p>\n<p><img decoding=\"async\" alt=\"LoL Esports rebrand\" src=\"https:\/\/cdn-cf.ginx.tv\/imgcdn\/xWS8eKYk0nqFoEibAEfl9nixZbWLMu0JsL8mnPle8SM\/rs:fill:0:0:1\/g:ce\/aHR0cHM6Ly93d3cuZ2lueC50di91cGxvYWRzL0xvTEVzcG9ydHNfb3B0aW9uMS5qcGc\" style=\"width: 600px; height: 338px;\" width=\"1024\" height=\"576\" loading=\"lazy\"><br \/>\n<span style=\"font-size:11px;\">Competitive League of Legends&nbsp;has been given a makeover (Picture: Riot)<\/span><\/p>\n<p>&ldquo;It starts with building a thriving global esports ecosystem supported by electrifying competition, sustainable growth, cutting-edge technology, bold entertainment, and a focus on integrity for our teams and the sport.&nbsp;<\/p>\n<p>&ldquo;From thrilling regional league competitions that captivate millions of fans across the globe to the iconic trophy lift at Worlds, it all now lives within LoL Esports.&#8221;<\/p>\n<p>League of Legends is the biggest esport in the world, with over <a href=\"https:\/\/www.ginx.tv\/en\/league-of-legends\/league-of-legends-2019-worlds-final-most-viewed-in-game-history\">100 million people tuning in for last year&#8217;s World Championship<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>League of Legends esports has been given a unifying makeover thanks to Riot Games, in what&rsquo;s hoped to give the whole scene a stronger global&#8230;<\/p>\n","protected":false},"author":601,"featured_media":6463,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"tags":[],"class_list":["post-6462","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-league-of-legends","genre-moba","content_type-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - 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