{"id":6478,"date":"2020-07-22T03:32:00","date_gmt":"2020-07-22T03:32:00","guid":{"rendered":"https:\/\/www.ginx.tv\/women-don-t-sell-ubsisoft-accused-of-deliberately-minimising-female-presences-in-their-games"},"modified":"2024-07-19T19:02:17","modified_gmt":"2024-07-19T19:02:17","slug":"women-don-t-sell-ubsisoft-accused-of-deliberately-minimising-female-presences-in-their-games","status":"publish","type":"post","link":"https:\/\/www.ginx.tv\/en\/video-games\/women-don-t-sell-ubsisoft-accused-of-deliberately-minimising-female-presences-in-their-games","title":{"rendered":"Women don&#8217;t sell: Ubisoft accused of deliberately minimising female characters in their games"},"content":{"rendered":"<p>Ubisoft has found themselves under fire in the wake of accusations of sexual misconduct that contributed to&nbsp;working culture that was &#8220;hostile toward women&#8221; according to former and current staff. A&nbsp;recent expos&eacute;, which&nbsp;confirmed that&nbsp;a number&nbsp;of executives and department heads have been fired after the accusations have come to light,&nbsp;also posits&nbsp;that the culture of the company&nbsp;directly affected the games the developer was making.<\/p>\n<div id=\"traffective-ad-Content_1_152021\" style=\"display: none;\" class=\"Content_1\"><\/div>\n<div id=\"traffective-ad-Content_1_597869\" style=\"display: none;\" class=\"Content_1\"><\/div>\n<div id=\"traffective-ad-Content_1_682605\" style=\"display: none;\" class=\"Content_1\"><\/div>\n<div id=\"traffective-ad-Content_1_744977\" style=\"display: none;\" class=\"Content_1\"><\/div>\n<div id=\"traffective-ad-Content_1_998958\" style=\"display: none;\" class=\"Content_1\"><\/div>\n<div id=\"traffective-ad-Content_1_325409\" style=\"display: none;\" class=\"Content_1\"><\/div>\n<div id=\"traffective-ad-Content_1_248587\" style=\"display: none;\" class=\"Content_1\"><\/div>\n<p>&nbsp;<\/p>\n<div data-oembed-url=\"https:\/\/twitter.com\/jasonschreier\/status\/1285527461300711424?s=20\">\n<blockquote align=\"center\" class=\"twitter-tweet\" data-conversation=\"none\" data-dnt=\"true\">\n<p dir=\"ltr\" lang=\"en\">Among many details I learned while reporting this piece: the developers of Assassin&#8217;s Creed Odyssey wanted Kassandra to be the only playable lead, but Ubisoft&#8217;s marketing team and creative lead Serge Hasco&euml;t wouldn&#8217;t allow it. Women don&#8217;t sell, they said. <a href=\"https:\/\/t.co\/67689QMHbr\">https:\/\/t.co\/67689QMHbr<\/a><\/p>\n<p>&mdash; Jason Schreier (@jasonschreier) <a href=\"https:\/\/twitter.com\/jasonschreier\/status\/1285527461300711424?ref_src=twsrc%5Etfw\">July 21, 2020<\/a><\/p><\/blockquote>\n<p><script async=\"\" charset=\"utf-8\" src=\"https:\/\/platform.twitter.com\/widgets.js\"><\/script>\n<\/div>\n<p>&nbsp;<\/p>\n<p>According to Jason Schreier, <a href=\"https:\/\/www.bloomberg.com\/news\/articles\/2020-07-21\/ubisoft-sexual-misconduct-scandal-harassment-sexism-and-abuse\">reporting for Bloomberg<\/a>, Serge Hasco&euml;t, Ubisoft&#8217;s&nbsp;chief creative officer and partly&nbsp;responsible for the publisher&#8217;s most successful franchises such as Assasins Creed, refused to allow for playable female characters for years, claiming &ldquo;female protagonists won&rsquo;t sell.&rdquo; An ascertain that was reinforced by Ubisoft&#8217;s marketing department.<\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" alt=\"Ubisoft games woman in metoo bloomberg\" src=\"https:\/\/cdn-cf.ginx.tv\/imgcdn\/a6kUwlzJ17T4jGIfX1YXW3Z0P_UsGyu9kYKWN4SK3UU\/rs:fill:0:0:1\/g:ce\/aHR0cHM6Ly93d3cuZ2lueC50di91cGxvYWRzL1NwaXJpdF9CbG9zc29tL1ViaXNvZnRfMS5wbmc\" style=\"width: 600px; height: 300px;\" width=\"750\" height=\"375\" loading=\"lazy\"><\/p>\n<p>&nbsp;<\/p>\n<p>This refusal goes as&nbsp;far back as 2014. Ubisoft&rsquo;s creative director for Assassin&rsquo;s Creed Unity didn&rsquo;t allow players&nbsp;to choose female characters&nbsp;because it was &ldquo;really a lot of extra production work.&rdquo;<\/p>\n<p>For AC Syndicate, Evie&rsquo;s role was diminished&nbsp;in favour of her brother Jacob; AC Origin was initially set to have Bayek killed off early to focus the game on Aya, his wife, instead he became the focus; even lauded AC character Kassandra from Odyssey was supposed to be the sole possible protagonist, before management stepped in and said that &ldquo;wasn&rsquo;t an option.&rdquo;<\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" alt=\"Ubisoft games females, ubisoft women, ubisoft metoo, women in ubisoft games, females in ubisoft games\" src=\"https:\/\/cdn-cf.ginx.tv\/imgcdn\/2drZz2MSzAGAEbX1_30cY6TAqb0U5Tq0cQR0m4ZoLnY\/rs:fill:0:0:1\/g:ce\/aHR0cHM6Ly93d3cuZ2lueC50di91cGxvYWRzL1NwaXJpdF9CbG9zc29tL0V2aWVfQXNzYXNzaW5fc19DcmVlZC5wbmc\" style=\"width: 600px; height: 337px;\" width=\"633\" height=\"356\" loading=\"lazy\"><br \/>\n<span style=\"font-size:11px;\">Evie was set to be the main character in Assasin&#8217;s Creed Syndicate. (Picture: Ubisoft)<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>Another account from a former employee, Jill Murray, stated that the editorial department insisted &ldquo;the protagonist must be a STRAIGHT WHITE ALPHA MALE&#8221; and underlined it in red marker, stamping a foot,&rdquo; and was demoted for standing her ground before quitting. Marie Jasmin, who worked on AC 2-10, also echoed the frustration of having Ubisoft executives consistently state &ldquo;women don&rsquo;t sell.&rdquo;<\/p>\n<p>&nbsp;<\/p>\n<div data-oembed-url=\"https:\/\/twitter.com\/disco_jill\/status\/1285590827830517761?s=20\">\n<blockquote align=\"center\" class=\"twitter-tweet\" data-dnt=\"true\">\n<p dir=\"ltr\" lang=\"en\">The gentleman from editorial said &#8220;the protagonist must be a STRAIGHT WHITE ALPHA MALE&#8221; and underlined it in red marker, stamping a foot, for emphasis. I was demoted over this issue, and quit. I trust this cannot be interpreted as &#8220;disparaging&#8221; since the studio was proud of it. <a href=\"https:\/\/t.co\/PphYi94vxQ\">https:\/\/t.co\/PphYi94vxQ<\/a><\/p>\n<p>&mdash; Jill Murray (@disco_jill) <a href=\"https:\/\/twitter.com\/disco_jill\/status\/1285590827830517761?ref_src=twsrc%5Etfw\">July 21, 2020<\/a><\/p><\/blockquote>\n<p><script async=\"\" src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/div>\n<p>&nbsp;<\/p>\n<p>The irony of the Ubisoft &ldquo;women don&rsquo;t sell mantra&rdquo; is how untrue it&#8217;s&nbsp;proven to be. Horizon: Zero Dawn sold over 10 million copies, Tomb Raider has one of the most iconic series of all times, and The Last of Us Part II was the fastest-selling first-party PS4 exclusive ever. Final Fantasy XIII&rsquo;s Lightning is one of the most popular of the series&rsquo; characters, especially in Japan, to the extent that she <a href=\"https:\/\/uk.louisvuitton.com\/eng-gb\/articles\/series-4-lightning-a-virtual-heroine\" rel=\"nofollow\" target=\"_blank\">became a Louis Vuitton model<\/a>.<\/p>\n<p>Ubisoft has announced sweeping changes to their company across all sites and departments, and serious shake-ups of staff have already been enacted &#8211; including Hasco&euml;t&rsquo;s departure. As with many other corporate-wide allegations, the jury is still out on how much of an impact this will have on Ubisoft&rsquo;s culture and its game design practices.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ubisoft has found themselves under fire in the wake of accusations of sexual misconduct that contributed to&nbsp;working culture that was &#8220;hostile toward women&#8221; according to&#8230;<\/p>\n","protected":false},"author":3249,"featured_media":6479,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"tags":[],"class_list":["post-6478","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-video-games","genre-entertainment","content_type-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Women don&#039;t sell: Ubisoft accused of deliberately minimising female characters in their games - 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