{"id":7112,"date":"2020-08-13T22:08:57","date_gmt":"2020-08-13T22:08:57","guid":{"rendered":"https:\/\/www.ginx.tv\/epic-is-mocking-apple-with-the-parody-of-apple-s-1984-commercial"},"modified":"2024-07-20T00:08:47","modified_gmt":"2024-07-20T00:08:47","slug":"epic-is-mocking-apple-with-the-parody-of-apple-s-1984-commercial","status":"publish","type":"post","link":"https:\/\/www.ginx.tv\/en\/fortnite\/epic-is-mocking-apple-with-the-parody-of-apple-s-1984-commercial","title":{"rendered":"Epic fires back at Apple with parody of &#8220;1984&#8221; commercial"},"content":{"rendered":"<p>Earlier today Epic Games announced a set of changes coming to their megapopular Battle Royale title Fortnite, which includes a&nbsp;<a href=\"https:\/\/www.ginx.tv\/en\/fortnite\/fortnite-announce-20-off-v-bucks-for-life-with-mega-drop-event-here-is-how-you-can-get-it-and-exclusive-pickaxe\" target=\"_blank\">permanent 20% price cut for&nbsp;V-Bucks<\/a>.<\/p>\n<div id=\"traffective-ad-Content_1_173358\" style=\"display: none;\" class=\"Content_1\"><\/div>\n<div id=\"traffective-ad-Content_1_831169\" style=\"display: none;\" class=\"Content_1\"><\/div>\n<p>This change&nbsp;also applies to mobile players, but in order to get this discount, they need&nbsp;to select the new &ldquo;Epic direct purchase&rdquo; option, which&nbsp;bypasses Apple&#8217;s and Google&#8217;s&nbsp;App Stores, and their 30% fee.<\/p>\n<p>And while Google is still being silent about this, Apple reacted&nbsp;briskly&nbsp;and <a href=\"https:\/\/www.ginx.tv\/en\/fortnite\/apple-removed-fortnite-from-their-app-store-for-violating-the-company-s-guidelines\" target=\"_blank\">removed Fortnite from their store<\/a>, because&nbsp;Epic &#8220;enabled a feature in its app which was not reviewed or approved by Apple.&#8221;<\/p>\n<p>It seems that Epic planned all this to happen in advance, as they&nbsp;premiered tonight a new&nbsp;short in Fortnite&nbsp;Party Royale, called&nbsp;Nineteen Eighty-Fortnite.<\/p>\n<div data-oembed-url=\"https:\/\/www.youtube.com\/watch?v=euiSHuaw6Q4\">\n<div style=\"left: 0; width: 100%; height: 0; position: relative; padding-bottom: 56.25%;\"><iframe allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\" scrolling=\"no\" src=\"https:\/\/www.youtube.com\/embed\/euiSHuaw6Q4?rel=0\" style=\"border: 0; top: 0; left: 0; width: 100%; height: 100%; position: absolute;\" tabindex=\"-1\" srcdoc=\"&lt;style&gt;*{padding:0;margin:0;overflow:hidden}html,body{height:100%}img,span{position:absolute;width:100%;top:0;bottom:0;margin:auto}span{height:1.5em;text-align:center;font:48px\/1.5 sans-serif;color:white;text-shadow:0 0 0.5em black}&lt;\/style&gt;&lt;a href=https:\/\/www.youtube.com\/embed\/euiSHuaw6Q4?autoplay=1&gt;&lt;img src=https:\/\/img.youtube.com\/vi\/euiSHuaw6Q4\/hqdefault.jpg alt='YouTube video thumbnail'&gt;&lt;span&gt;&#9654;&lt;\/span&gt;&lt;\/a&gt;\"><\/iframe><\/div>\n<\/div>\n<p>The short is an obvious&nbsp;parody of a famous Apple&nbsp;Mackintosh commercial from 1984,&nbsp;directed by Ridley Scott.<\/p>\n<p>In that commercial, which itself is a reference to George Orwell&#8217;s&nbsp;famous novel &#8220;1984&#8221;, Apple is sending a message that their&nbsp;Macintosh will help to break the dystopian future envisioned in the novel.<\/p>\n<p>&#8220;And you&#8217;ll see why 1984 won&#8217;t be like &#8216;1984&#8217;&#8221;, says the message at the end.<\/p>\n<div data-oembed-url=\"https:\/\/www.youtube.com\/watch?v=OYecfV3ubP8\">\n<div style=\"left: 0; width: 100%; height: 0; position: relative; padding-bottom: 75%;\"><iframe allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\" scrolling=\"no\" src=\"https:\/\/www.youtube.com\/embed\/OYecfV3ubP8?rel=0\" style=\"border: 0; top: 0; left: 0; width: 100%; height: 100%; position: absolute;\" tabindex=\"-1\" srcdoc=\"&lt;style&gt;*{padding:0;margin:0;overflow:hidden}html,body{height:100%}img,span{position:absolute;width:100%;top:0;bottom:0;margin:auto}span{height:1.5em;text-align:center;font:48px\/1.5 sans-serif;color:white;text-shadow:0 0 0.5em black}&lt;\/style&gt;&lt;a href=https:\/\/www.youtube.com\/embed\/OYecfV3ubP8?autoplay=1&gt;&lt;img src=https:\/\/img.youtube.com\/vi\/OYecfV3ubP8\/hqdefault.jpg alt='YouTube video thumbnail'&gt;&lt;span&gt;&#9654;&lt;\/span&gt;&lt;\/a&gt;\"><\/iframe><\/div>\n<\/div>\n<p>Ironically, many are seeing Apple becoming&nbsp;exactly that, an&nbsp;epitome of that dystopian&nbsp;dark future ruled by&nbsp;megacorporations.<\/p>\n<p>And that&#8217;s exactly the point Epic is making with their parody, pointing out that they will be the ones that will &#8220;break&#8221; Apple&#8217;s&nbsp;&#8220;evil domination&#8221;, as they are presenting it in the video.<\/p>\n<p>Epic Games and&nbsp;Tim Sweeney are very vocal when it comes to 30% fee Google and Apple are taking from developers and they think they don&#8217;t deserve that. The Epic Games Store is taking only 12% cut, and they think that should be the norm for every digital store.<\/p>\n<p><img decoding=\"async\" alt=\"fortnite 1984 apple epic\" src=\"https:\/\/cdn-cf.ginx.tv\/imgcdn\/hZPDFYdkCv6jtGh7AOkqb9mNHa0zGPXz-jJk_S1pNic\/rs:fill:0:0:1\/g:ce\/aHR0cHM6Ly93d3cuZ2lueC50di91cGxvYWRzL05pa29sYV9TYXZpJUM0JTg3L2ZvcnRuaXRlXzE5ODRfYXBwbGVfZXBpY18yLlBORw\" style=\"width: 600px; height: 328px;\" width=\"1024\" height=\"559\" loading=\"lazy\"><br \/>\n<span style=\"font-size:11px;\">Evil&nbsp;Apple is brainwashing people in Epic&#8217;s parody (Picture: Epic Games)<\/span><\/p>\n<p>Today, they challenged Apple with the decision to bypass their store, quite possibly knowingly what will be Apple&#8217;s reaction &#8211; the removal of Fortnite from Apple&#8217;s App Store.<\/p>\n<p>They prepared in advance not just this parody video, but a lawsuit as well.<\/p>\n<div data-oembed-url=\"https:\/\/twitter.com\/fortnitegame\/status\/1293994211621167105?s=21\">\n<div class=\"twitter-tweet twitter-tweet-rendered\" style=\"width: 100%; margin: 10px auto; display: flex; max-width: 550px;\"><iframe allowfullscreen=\"true\" allowtransparency=\"true\" data-tweet-id=\"1293994211621167105\" frameborder=\"0\" id=\"twitter-widget-0\" scrolling=\"no\" src=\"https:\/\/platform.twitter.com\/embed\/index.html?dnt=true&amp;embedId=twitter-widget-0&amp;frame=false&amp;hideCard=false&amp;hideThread=false&amp;id=1293994211621167105&amp;lang=en&amp;origin=https%3A%2F%2Fwww.ginx.tv%2Fen%2Fadmin%2Fpost%2Fedit%2F5292&amp;theme=light&amp;widgetsVersion=223fc1c4%3A1596143124634&amp;width=550px\" style=\"position: absolute; visibility: hidden; width: 0px; height: 0px; display: block; flex-grow: 1;\" title=\"Twitter Tweet\"><\/iframe><\/div>\n<div class=\"twitter-tweet twitter-tweet-rendered\" style=\"width: 100%; margin: 10px auto; display: flex; max-width: 550px;\"><iframe allowfullscreen=\"true\" allowtransparency=\"true\" frameborder=\"0\" id=\"twitter-widget-0\" scrolling=\"no\" src=\"https:\/\/platform.twitter.com\/embed\/index.html?dnt=true&amp;embedId=twitter-widget-0&amp;frame=false&amp;hideCard=false&amp;hideThread=false&amp;id=1293994211621167105&amp;lang=en&amp;origin=https%3A%2F%2Fwww.ginx.tv%2Fen%2Fadmin%2Fpost%2Fedit%2F5292&amp;theme=light&amp;widgetsVersion=223fc1c4%3A1596143124634&amp;width=550px\" style=\"position: absolute; visibility: hidden; width: 0px; height: 0px; display: block; flex-grow: 1;\" title=\"Twitter Tweet\"><\/iframe><\/div>\n<div class=\"twitter-tweet twitter-tweet-rendered\" style=\"width: 100%; margin: 10px auto; display: flex; max-width: 550px;\"><iframe allowfullscreen=\"true\" allowtransparency=\"true\" data-tweet-id=\"1293994211621167105\" frameborder=\"0\" id=\"twitter-widget-0\" scrolling=\"no\" src=\"https:\/\/platform.twitter.com\/embed\/index.html?dnt=true&amp;embedId=twitter-widget-0&amp;frame=false&amp;hideCard=false&amp;hideThread=false&amp;id=1293994211621167105&amp;lang=en&amp;origin=https%3A%2F%2Fwww.ginx.tv%2Fen%2Fadmin%2Fpost%2Fedit%2F5292&amp;theme=light&amp;widgetsVersion=223fc1c4%3A1596143124634&amp;width=550px\" style=\"position: static; visibility: visible; width: 0px; height: 0px; display: block; flex-grow: 1;\" title=\"Twitter Tweet\"><\/iframe><\/div>\n<blockquote align=\"center\" class=\"twitter-tweet\" data-dnt=\"true\" data-twitter-extracted-i1597357586885958426=\"true\" data-twitter-extracted-i1597357965800425596=\"true\" data-twitter-extracted-i1597360043742606036=\"true\">\n<p dir=\"ltr\" lang=\"en\">Epic Games has filed legal papers in response to Apple, read more here: <a href=\"https:\/\/t.co\/c4sgvxQUvb\">https:\/\/t.co\/c4sgvxQUvb<\/a><\/p>\n<p>&mdash; Fortnite (@FortniteGame) <a href=\"https:\/\/twitter.com\/FortniteGame\/status\/1293994211621167105?ref_src=twsrc%5Etfw\">August 13, 2020<\/a><\/p><\/blockquote>\n<p><script async=\"\" charset=\"utf-8\" src=\"https:\/\/platform.twitter.com\/widgets.js\"><\/script><\/div>\n<p>Epic&rsquo;s lawyers are claiming that Apple&rsquo;s domination over app distribution and payment is &ldquo;unlawful,&rdquo;&nbsp;and that their&nbsp;30%&nbsp; cut on sales is &ldquo;oppressive.&rdquo;&nbsp;<\/p>\n<p>The lawsuit suggests Apple has <a href=\"https:\/\/www.ftc.gov\/tips-advice\/competition-guidance\/guide-antitrust-laws\/antitrust-laws\" rel=\"nofollow\" target=\"_blank\">violated the Sherman Act<\/a>, which is an antitrust law that prohibits monopolization.<\/p>\n<p><img decoding=\"async\" alt=\"fortnite 1984 apple epic\" src=\"https:\/\/cdn-cf.ginx.tv\/imgcdn\/I75HvvUusZfqzaieHHLF_fv6SVDkz2SVgdDxCEFB4rY\/rs:fill:0:0:1\/g:ce\/aHR0cHM6Ly93d3cuZ2lueC50di91cGxvYWRzL05pa29sYV9TYXZpJUM0JTg3L2ZvcnRuaXRlXzE5ODRfYXBwbGVfZXBpYy5QTkc\" style=\"width: 600px; height: 403px;\" width=\"986\" height=\"662\" loading=\"lazy\"><br \/>\n<span style=\"font-size:11px;\">Good girl Epic is coming to save the world from Apple (Picture: Epic Games)<\/span><\/p>\n<p>This lawsuit has the potential to be a really big game-changer in the tech industry, depending on how it resolves, because Apple is certainly not the only company that has similar position when it comes to digital distribution of goods.<\/p>\n<p>It can potentially affect gaming platforms and services like PS Store, Xbox Store, Steam, and others, but also similar digital stores and distribution platforms in other areas.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Earlier today Epic Games announced a set of changes coming to their megapopular Battle Royale title Fortnite, which includes a&nbsp;permanent 20% price cut for&nbsp;V-Bucks. This&#8230;<\/p>\n","protected":false},"author":1832,"featured_media":7113,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"tags":[],"class_list":["post-7112","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fortnite","genre-battle-royal","content_type-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Epic fires back at Apple with parody of &quot;1984&quot; commercial - GINX TV<\/title>\n<meta name=\"description\" content=\"The &quot;war&quot; between two multibillion-dollar worth companies escalated today when Apple decided to remove Fortnite due to violation of the company\u2019s guidelines.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ginx.tv\/en\/wp-json\/wp\/v2\/posts\/7112\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Epic fires back at Apple with parody of &quot;1984&quot; 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