{"id":71217,"date":"2025-02-12T11:48:33","date_gmt":"2025-02-12T11:48:33","guid":{"rendered":"https:\/\/www.ginx.tv\/valve-strikes-down-developers-banned-steam-games-use-in-game-ads"},"modified":"2025-02-12T11:48:33","modified_gmt":"2025-02-12T11:48:33","slug":"valve-strikes-down-developers-banned-steam-games-use-in-game-ads","status":"publish","type":"post","link":"https:\/\/www.ginx.tv\/en\/video-games\/valve-strikes-down-developers-banned-steam-games-use-in-game-ads","title":{"rendered":"Valve Strikes Down On Developers By Banning Steam Games Making Use Of In-Game Ads"},"content":{"rendered":"

In-game advertising or the practice of in-game ads is a widely prevalent practice we’ve seen mainly in free-to-play (F2P) and mobile games over the last few years. This eventually found its way to more mainstream games, especially F2P games on the PC platform, and Valve is combatting this practice by revising its guidelines and banning certain aspects of in-game ads on Steam<\/a>.<\/p>\n

Valve has released a new set of guidelines that will strike down developers who use in-game advertisements in their games that are part of their “business model.”<\/strong><\/em> This was detailed in a brand-new Steamworks post<\/a> in which Valve has restrategized its approach to advertising on its platform as a means to safeguard its users and give them the best experience possible on Steam.<\/p>\n

According to the Steamworks post that Valve published, they’ve outlined that specific rules will support in-game ads like cross-promotions like bundles, sale events, and products outside the Steam ecosystem. However, they iterated, “Under no circumstances is it okay to charge other developers to participate in a bundle or to sell access to a sale page or other page on Steam.”<\/strong><\/em><\/p>\n

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