{"id":7234,"date":"2020-08-18T13:44:39","date_gmt":"2020-08-18T13:44:39","guid":{"rendered":"https:\/\/www.ginx.tv\/brands-are-fighting-for-a-fall-guys-costume-by-donating-to-charity"},"modified":"2024-07-19T08:08:10","modified_gmt":"2024-07-19T08:08:10","slug":"brands-are-fighting-for-a-fall-guys-costume-by-donating-to-charity","status":"publish","type":"post","link":"https:\/\/www.ginx.tv\/en\/brands-are-fighting-for-a-fall-guys-costume-by-donating-to-charity","title":{"rendered":"Fall Guys’ charity ‘Battle of the Brands’ sees companies bid for crossover skin"},"content":{"rendered":"

Fall Guys is slowly but surely becoming the next big phenomenon in the gaming industry.<\/p>\n

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At this point, it is not yet certain if this is just a flavour of the month game, or Fall Guys will stand the test of time and stay relevant in the coming months, but one thing is sure – brands don’t want to waste time and miss the opportunity with something that might be the next big thing, and they are all over it.<\/p>\n

From esports organisations, personalities, and other developers, to brands like Walmart, everyone is trying to seize the opportunity and “flirt” with Fall Guys over social networks.<\/p>\n

Some are already seeing the big potential in Fall Guys as the next big place for product placement similar to what we see Fortnite is doing.<\/p>\n

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\nFall Guys sold 2 million on Steam in just a week(Picture: Devolver Digital)<\/span><\/p>\n

The game is fun, popular, family-friendly and very marketable, practically a perfect place for advertisers to place their products.<\/p>\n

And we are sure that guys at Mediatonic and Devolver Digital are already thinking about the possibilities on how to monetize this sudden popularity and this “love” with the brands, and they are smartly starting by testing the waters with the charity event.<\/p>\n

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