{"id":72526,"date":"2025-07-11T11:05:01","date_gmt":"2025-07-11T11:05:01","guid":{"rendered":"https:\/\/www.ginx.tv\/side-expands-to-saudi-arabia-with-new-studio-plans-and-savvy-games-partnership"},"modified":"2025-07-11T11:29:00","modified_gmt":"2025-07-11T11:29:00","slug":"side-expands-to-saudi-arabia-with-new-studio-plans-and-savvy-games-partnership","status":"publish","type":"post","link":"https:\/\/www.ginx.tv\/en\/video-games\/side-expands-to-saudi-arabia-with-new-studio-plans-and-savvy-games-partnership","title":{"rendered":"Side Expands to Saudi Arabia With New Studio Plans and Savvy Games Partnership"},"content":{"rendered":"<p data-start=\"236\" data-end=\"596\"><strong data-start=\"236\" data-end=\"244\">Side<\/strong> &#8211; the award-winning gaming services company behind some of the world&rsquo;s biggest releases &#8211; is leveling up once again, this time planting its flag in the Middle East. The company just signed a <strong data-start=\"433\" data-end=\"464\">Memorandum of Understanding<\/strong> (MoU) with <strong data-start=\"476\" data-end=\"497\">Savvy Games Group<\/strong>, Saudi Arabia&rsquo;s gaming and esports powerhouse, as part of its official expansion into the region<\/p>\n<p data-start=\"598\" data-end=\"891\">The deal was inked at Side&rsquo;s London HQ, but the real action is coming to Riyadh, where the company plans to launch a brand-new physical studio by <strong data-start=\"744\" data-end=\"755\">Q4 2025<\/strong>. Once up and running, the studio will serve as a regional hub for co-development services, aimed squarely at <strong data-start=\"865\" data-end=\"890\">MENA-based developers<\/strong>.<\/p>\n<blockquote>\n<p data-start=\"598\" data-end=\"891\">Saudi Arabia is quite possibly the most important market for the global gaming industry right now,&rdquo; said <strong data-start=\"1001\" data-end=\"1020\">Deborah Kirkham<\/strong>, CEO at Side. &ldquo;It&rsquo;s got all the right pieces in play &mdash; a supportive government, a hungry audience, and a national champion like Savvy who&rsquo;s eager to build something big.<\/p>\n<\/blockquote>\n<p data-start=\"1193\" data-end=\"1439\">That &ldquo;something big&rdquo; includes cultivating local talent, expanding creative infrastructure, and helping push Saudi Arabia closer to its goals of making the Kingdom a global gaming and entertainment hub by the year 2030.<\/p>\n<p data-start=\"1441\" data-end=\"1830\">What&#8217;s important to note is that the deal is more than just a flashy new office. Speaking at the signing, Side made sure to note that this is a calculated step in the company&#8217;s bigger global play, following a full rebrand and the company&rsquo;s HQ move to London earlier this year.<\/p>\n<p data-start=\"1441\" data-end=\"1830\">The new Riyadh studio will connect regional developers with Side&rsquo;s international network of <strong data-start=\"1714\" data-end=\"1748\">20 studios across 14 countries<\/strong>, offering everything from co-dev and audio to localization and community support.<\/p>\n<div class=\"rsp-embed-container\" contenteditable=\"false\">\n<div style=\"left: 0; width: 100%; height: 0; position: relative; padding-bottom: 56.5%;\"><iframe style=\"border: 0; top: 0; left: 0; width: 100%; height: 100%; position: absolute;\" src=\"https:\/\/www.youtube.com\/embed\/njFUfSP2rxE?feature=oembed\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\" srcdoc=\"&lt;style&gt;*{padding:0;margin:0;overflow:hidden}html,body{height:100%}img,span{position:absolute;width:100%;top:0;bottom:0;margin:auto}span{height:1.5em;text-align:center;font:48px\/1.5 sans-serif;color:white;text-shadow:0 0 0.5em black}&lt;\/style&gt;&lt;a href=https:\/\/www.youtube.com\/embed\/njFUfSP2rxE?autoplay=1&gt;&lt;img src=https:\/\/img.youtube.com\/vi\/njFUfSP2rxE\/hqdefault.jpg alt='YouTube video thumbnail'&gt;&lt;span&gt;&#9654;&lt;\/span&gt;&lt;\/a&gt;\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\"><\/iframe><\/div>\n<\/div>\n<blockquote data-start=\"1832\" data-end=\"2035\">\n<p data-start=\"1834\" data-end=\"2035\">&ldquo;This is really just the beginning of our story here,&rdquo; added <strong data-start=\"1895\" data-end=\"1911\">Jacob Madsen<\/strong>, VP EMEA at Side. &ldquo;With Savvy as our partner, we&rsquo;re bringing serious firepower to a region that&rsquo;s brimming with potential.&rdquo;<\/p>\n<\/blockquote>\n<p data-start=\"2037\" data-end=\"2079\">In response, Savvy Games Group echoed the excitement.<\/p>\n<blockquote data-start=\"2080\" data-end=\"2303\">\n<p data-start=\"2082\" data-end=\"2303\">&ldquo;We&rsquo;re thrilled to welcome Side to Saudi Arabia&rsquo;s vibrant gaming scene,&rdquo; said <strong data-start=\"2160\" data-end=\"2177\">Dr. Nika Nour<\/strong>, SVP at Savvy. &ldquo;Together, we&rsquo;re aiming to build something that truly elevates the experience for players and creators alike.&rdquo;<\/p>\n<\/blockquote>\n<p data-start=\"2305\" data-end=\"2507\">With Saudi Arabia doubling down on gaming and global giants like Side jumping in, the Kingdom&rsquo;s rise as a developer-friendly powerhouse is shifting from ambition to reality.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Side &#8211; the award-winning gaming services company behind some of the world&rsquo;s biggest releases &#8211; is leveling up once again, this time planting its flag&#8230;<\/p>\n","protected":false},"author":12863,"featured_media":72527,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"tags":[],"class_list":["post-72526","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-video-games","content_type-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - 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