{"id":72526,"date":"2025-07-11T11:05:01","date_gmt":"2025-07-11T11:05:01","guid":{"rendered":"https:\/\/www.ginx.tv\/side-expands-to-saudi-arabia-with-new-studio-plans-and-savvy-games-partnership"},"modified":"2025-07-11T11:29:00","modified_gmt":"2025-07-11T11:29:00","slug":"side-expands-to-saudi-arabia-with-new-studio-plans-and-savvy-games-partnership","status":"publish","type":"post","link":"https:\/\/www.ginx.tv\/en\/video-games\/side-expands-to-saudi-arabia-with-new-studio-plans-and-savvy-games-partnership","title":{"rendered":"Side Expands to Saudi Arabia With New Studio Plans and Savvy Games Partnership"},"content":{"rendered":"

Side<\/strong> – the award-winning gaming services company behind some of the world’s biggest releases – is leveling up once again, this time planting its flag in the Middle East. The company just signed a Memorandum of Understanding<\/strong> (MoU) with Savvy Games Group<\/strong>, Saudi Arabia’s gaming and esports powerhouse, as part of its official expansion into the region<\/p>\n

The deal was inked at Side’s London HQ, but the real action is coming to Riyadh, where the company plans to launch a brand-new physical studio by Q4 2025<\/strong>. Once up and running, the studio will serve as a regional hub for co-development services, aimed squarely at MENA-based developers<\/strong>.<\/p>\n

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Saudi Arabia is quite possibly the most important market for the global gaming industry right now,” said Deborah Kirkham<\/strong>, CEO at Side. “It’s got all the right pieces in play — a supportive government, a hungry audience, and a national champion like Savvy who’s eager to build something big.<\/p>\n<\/blockquote>\n

That “something big” includes cultivating local talent, expanding creative infrastructure, and helping push Saudi Arabia closer to its goals of making the Kingdom a global gaming and entertainment hub by the year 2030.<\/p>\n

What’s important to note is that the deal is more than just a flashy new office. Speaking at the signing, Side made sure to note that this is a calculated step in the company’s bigger global play, following a full rebrand and the company’s HQ move to London earlier this year.<\/p>\n

The new Riyadh studio will connect regional developers with Side’s international network of 20 studios across 14 countries<\/strong>, offering everything from co-dev and audio to localization and community support.<\/p>\n

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