{"id":72528,"date":"2025-07-11T15:46:35","date_gmt":"2025-07-11T15:46:35","guid":{"rendered":"https:\/\/www.ginx.tv\/ea-jasmine-chiang-talks-worlds-colliding-exciting-challenges-algs-ewc-2025"},"modified":"2025-07-12T09:18:34","modified_gmt":"2025-07-12T09:18:34","slug":"ea-jasmine-chiang-talks-worlds-colliding-exciting-challenges-algs-ewc-2025","status":"publish","type":"post","link":"https:\/\/www.ginx.tv\/en\/apex-legends\/ea-jasmine-chiang-talks-worlds-colliding-exciting-challenges-algs-ewc-2025","title":{"rendered":"EA\u2019s Jasmine Chiang Talks Worlds Colliding and Exciting Challenges with ALGS at EWC 2025"},"content":{"rendered":"

The Apex Legends Global Series<\/a> is hitting the Esports World Cup<\/a> in a new way for the tournament’s second <\/span>iteration<\/span>. For the 2025 calendar, the Midseason Playoffs have been integrated into the EWC, raising the stakes even higher for the teams competing in the world’s biggest esports tournament. For the ALGS, not only does this open up new opportunities by bringing the Playoffs to the EWC’s global stage, but it introduces some unique challenges. <\/span><\/p>\n

EA’s Jasmine Chiang, Apex Legends Esports’ Global Brand Marketing Lead, spoke to us about the collaboration between the ALGS and the Esports World Cup Foundation (EWCF), and how relying on each other’s strengths has allowed content to shine. ”I<\/span>n partnering with EWC, we gained so many resources and a team of really awesome, passionate people all about the same mission and vision,” Chiang said.<\/span><\/p>\n

“We actually gained a lot of people to help with the planning process. Was it challenging? Of course — you’re dealing with new people. It’s a totally different region, time zones come into play, so very, very early morning meetings and late meetings. In a way, it was challenging because it was new, but it was also very exciting because we got to do so much more than we’ve done at previous events.”<\/span><\/p>\n

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