Tim Hortons, famous Canadian-based restaurant chain, plans to expand their business in China with more than 1500 outlets across the country.<\/p>\n
Since foreign companies can’t operate businesses in China without a Chinese partner, they’ve partnered with Chinese social media and gaming giant, Tencent.<\/p>\n
<\/p>\n Back in May, Tencent invested an unspecified amount<\/a> into this joint venture.<\/p>\n At first, it looked like it will be a regular restaurant chain similar to Tim Hortons’ outlets in other parts of the world, but new information surfaced this week, revealing more details about this project.<\/p>\n According to Daniel Ahmad, video game industry analyst specialised for the Asia market, these will not be regular Tim Hortons restaurants. <\/p>\n Instead, they will introduce esports themed coffee shops, which will offer things like “esports themed beverages, food and in-store activities.”<\/p>\n <\/p>\n Tencent and Tim Hortons will create esports themed coffee shops, including esports themed beverages, food and in store activities<\/p>\n – Tim Hortons opened its first coffee shop in China last year. Plan to open 1,500<\/p>\n – Tencent invested an undisclosed amount in the company this May pic.twitter.com\/KdgH0S9I3V<\/a><\/p>\n
Esports coffee shops proposed look (Picture: Tencent)<\/span><\/p>\n\n
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