{"id":8202,"date":"2020-09-23T03:59:25","date_gmt":"2020-09-23T03:59:25","guid":{"rendered":"https:\/\/www.ginx.tv\/sales-of-the-xbox-one-x-skyrocket-as-microsoft-s-branding-confuses-consumers-trying-to-buy-a-series-x"},"modified":"2024-07-19T19:22:24","modified_gmt":"2024-07-19T19:22:24","slug":"sales-of-the-xbox-one-x-skyrocket-as-microsoft-s-branding-confuses-consumers-trying-to-buy-a-series-x","status":"publish","type":"post","link":"https:\/\/www.ginx.tv\/en\/sales-of-the-xbox-one-x-skyrocket-as-microsoft-s-branding-confuses-consumers-trying-to-buy-a-series-x","title":{"rendered":"Xbox One X sales skyrocket as Microsoft’s branding confuses consumers trying to buy Series X"},"content":{"rendered":"

The importance of a properly executed marketing campaign can’t be understated for companies looking to deliver a clear and intuitive message to consumers, and it seems Microsoft may have missed the mark with the Xbox Series X.<\/p>\n

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\"Series<\/p>\n

Originally a source of mockery (for a good reason), the names chosen by Microsoft for the next evolution of the Xbox brand seemed rather derivate, perceived more as a slight upgrade to their current-gen offerings as opposed to being a full-fledged next-gen piece of hardware<\/a>.<\/p>\n

As it turns out, the concerns weren’t unfounded, with statistics backing up that plenty of people have not yet understood that the Xbox One X and the Series X are two totally different consoles.<\/p>\n

Amazon Associate and founder of Nintendo Deals, Andrew Alerts, shared via his Twitter account that sales of the Xbox One X skyrocketed at Amazon, going as far as seeing an increase of 747%, just as the pre-orders for both the Series X and Series S went live<\/a>.<\/p>\n

\n

Xbox One X sales rank is up 747% on Amazon lol…<\/p>\n

Wonder how many people bought an Xbox One X instead of an Xbox Series X https:\/\/t.co\/atj4thPwqD<\/a>pic.twitter.com\/CUzRkib3Sr<\/a><\/p>\n

— Andrew Alerts (@AndrewAlerts) September 22, 2020<\/a><\/p><\/blockquote>\n

 <\/p>\n

This massive oversight is being compared to that of the Wii U debacle, as Nintendo did everything in their power to let people know it was, in fact, a new console and not just a Wii add-on only to fail spectacularly with sales taking a nosedive almost single-handedly ruining the company.<\/p>\n

Read more: PS5 vs Xbox Series X comparison: Price, specs and launch games <\/a><\/strong><\/p>\n

While we don’t think the Xbox Series X will take a hit in sales as dramatic as the Wii U’s, we’re sure more than a few households will be disappointed when they realise they got their hands on the wrong Xbox.<\/p>\n","protected":false},"excerpt":{"rendered":"

The importance of a properly executed marketing campaign can’t be understated for companies looking to deliver a clear and intuitive message to consumers, and it…<\/p>\n","protected":false},"author":1973,"featured_media":8203,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"tags":[],"class_list":["post-8202","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-xbox","genre-hardware","content_type-news"],"acf":[],"yoast_head":"\nXbox One X sales skyrocket as Microsoft's branding confuses consumers trying to buy Series X - GINX TV<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ginx.tv\/en\/wp-json\/wp\/v2\/posts\/8202\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Xbox One X sales skyrocket as Microsoft's branding confuses consumers trying to buy Series X - 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