{"id":9413,"date":"2020-11-04T00:30:13","date_gmt":"2020-11-04T00:30:13","guid":{"rendered":"https:\/\/www.ginx.tv\/asmongold-reveals-he-turned-down-huge-offer-to-stream-unnamed-game"},"modified":"2024-07-19T08:26:58","modified_gmt":"2024-07-19T08:26:58","slug":"asmongold-reveals-he-turned-down-huge-offer-to-stream-unnamed-game","status":"publish","type":"post","link":"https:\/\/www.ginx.tv\/en\/streams\/asmongold-reveals-he-turned-down-huge-offer-to-stream-unnamed-game","title":{"rendered":"Asmongold reveals he turned down HUGE offer to stream unnamed game"},"content":{"rendered":"

Paid or sponsored streams and YouTube videos are not a new thing. It is also no secret that publishers pay streamers good money to promote their game. Famously EA paid Tyler “Ninja” Blevins $1m to play Apex Legends on launch day, and he was just one of a number of streamers brought in for that campaign.<\/p>\n

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\"Genshin
Ninja was reportedly paid a million to promote Apex Legends (Picture: Ninja)<\/span><\/p>\n

The risk\/reward analysis is easy for companies. If the streamer is big enough and he has a desirable target audience for the game they want to promote, the money they invest in streamer provides a level of exposure and “hype” around a game that traditional advertising struggles to match on a per-dollar-basis.<\/p>\n