Lando is racing for McLaren for the second year in a row, but he’s also a regular Twitch streamer, a hobby that he was enjoying for a long time turned into a side job when the pandemic started.<\/p>\n His Twitch channel boasts 680,000 followers and his stream averages over 15,000 viewers.<\/p>\n He is by no means stranger to the world of esports and streaming, and now he wants to elevate that to the next level.<\/p>\n “We are starting reasonably small but with the dream of expanding and becoming a much bigger team throughout all esports and not just racing,” Lando Norris said.<\/p>\n And while the team’s focus will naturally be on racing sims, he states that they will not limit their vision to only racing games and long-term they would like to diversify and broaden things to all kinds of esports and games.<\/p>\n “While racing will be a focus and be a bigger passion than almost any other esports, it is hopefully going to be expanding into many other different categories of esports and games.”<\/p>\n The current roster is focused on streamers and content creators, with the members being:<\/p>\n For Quadrant’s launch, Norris has joined forces with Jamie MacLaurin of Veloce Esports, in order to help in organisation’s early growth by growing Lando’s following and developing his online presence.<\/p>\n Earlier this year, Veloce Esports organized a series of online races called “Not The GP”, as a replacement for then postponed F1 races due to COVID-19 lockdowns.<\/p>\n Their experience will be of a big significance in helping Lando with his first steps.<\/p>\n “Veloce Esports was a great match for Quadrant. We have worked with Lando before on the NotTheGP series, and similarly with the other streamers on several other projects, so it seemed a perfect fit to bring everyone together,” MacLaurin said.<\/p>\n Lando Norris is not the first Formula 1 star to create an esports team. In April of this year, his fellow F1 driver Romain Grosjean has launched R8G eSports, an esports organisation focused only on racing games.<\/p>\n <\/p>\n
(Picture: Formula 1)<\/span><\/p>\n\n
Lando averages over 15,000 viewers during his regular streaming sessions (Picture: Lando Norris) <\/span><\/p>\n\n
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