The last few days have seen more attention on the stock market than perhaps any time in its history, with the GameStop/WallStreetBets phenomenon unfolding in front of our eyes.
The market has been volatile with many winners, losers, and let's be honest meme-rs but one company who has come out of this volatility in a better position than they entered it is CD Projekt RED, the developers behind the much-criticized Cyberpunk 2077.
(Picture: CD Projekt RED)
This has been, in part, thanks to Elon Musk, the billionaire famous for his extravagant behaviour, and for being the CEO and founder of two of the most well-known technology companies in recent years, the electric car maker, Tesla, and the aerospace company, SpaceX.
All that goes back two days ago, when Elon published a photo taken inside the latest Tesla Model S, look closer and you could see the in-car displaying showing games such as Cuphead and The Witcher 3.
Elon also revealed that the vehicle's system was also capable of running CDPR's latest game, as well as strongly praising the art direction of the game. It is noteworthy that the power of the Tesla Model S system has been compared to that of the newest generation consoles.
Hours later, and according to reports from GamesIndustry.biz, the value of CDPR shares increased 19% as a result of the positive comments from Elon Musk. This was the largest increase they have had since June 2015.
An increase CDPR should be celebrating, given the 25% slump in October after the Cyberpunk 2077 delay, and the huge backlash they faced after the launch of the game when it became apparent that there was game-breaking bugs, terrible performance on previous generation machines, and missing features which caused the company's shares to drop another 29%.