Big Ticket Sports LLC currently owns the Hoop it Up three-on-three basketball tour and Kick It Soccer three-on-three tour, but Triumph is Garnett and Big Ticket Sports' first entry into esports.
"Our relationship with Triumph Esports is a natural fit as we look to showcase and elevate shared lifestyle experiences through competition, content and live events," said Garnett. "Our vision is to create unique experiences that impact our fans across a variety of passion points."
Triumph CEO Scott O'Leary announced that the partnership with Garnett will allow Triumph to bring esports to Hoop It Up events.
"We are very excited to work with Hoop It Up as they converge basketball, music, esports and the urban lifestyle at their events," O'Leary said in a statement. "We look forward to working together to engage our fans and players in new, collaborative and creative ways."
Of course, this isn't the first time NBA and esports have crossed paths. Not only is there an NBA 2K esports league with NBA franchises having their own teams, but names such as Shaquille O'Neal and Rick Fox are also invested heavily into esports.
Triumph Gaming founder and Triumph Esports COO Jake Laumann said: "Having a world-class competitor like Kevin as a partner validates and reinforces our dedication to creating a platform for players and staff to learn what it takes to play, compete, and perform at the highest level."
Garnett himself has had a highlight career in basketball, including being a 15-time NBA All-Star, an NBA champion, and an MVP amongst numerous other accolades. It is no doubt a good name to have come in to esports, and it will be interesting to see how the future of Triumph Esports looks.