Tottenham Hotspur player Dele Alli has officially partnered with Excel Esports to become their first global ambassador.
The UK esports organisation recently underwent a brand and ethos overhaul, aiming to improve the esports industry as a whole through ‘The Power of Better’.
Dele Alli seems to be the latest part of their future plans, who has grown an audience in the gaming sphere by streaming Fortnite on Twitch. He even once performed a Fortnite dance as a goal celebration.
His role in the organisation will be providing Excel Esports’ rosters in League and Legends and Fortnite some advice and psychological support from his sporting experience, “including how to deal with pressure better, overcoming challenges to perform at their highest ability and bouncing back from setbacks”.
Dele Alli plays for Tottenham Hotspur (Picture: Excel)
Speaking about the partnership, Dele said: “Everyone who knows me knows my biggest passion outside of football is gaming and after becoming increasingly involved in the industry over the past few years, it seemed like joining forces with an esports team was a natural step for me to take.
“What drew me to Excel was the fact it’s the biggest British esports brand in the country and competes at the top level of esports but as well as this, I love the fact the brand was born out of a passion for gaming and the values it upholds.
“My knowledge of being a competitive athlete is something I believe can really benefit Excel’s roster of talent as they continue to strive to be better every single day but I’ll also be looking to further my own knowledge and understanding of this truly exciting industry.”
Excel Esports CEO Wouter Sleijffers said: ““Excel Esports competes at the highest level of gaming competition. Following the recent launch of the new EXCEL and our vision in The Power of Better, we've been looking for a person who’s our own inspiration in getting the best out of ourselves.
“Therefore, we’re very pleased that Dele is coming on board to support us in our new, purpose led journey. Dele knows better than anyone what it means to reach and stay at the top and also exhibits true passion and professionalism that is so prevalent in our own competitions. We look forward to working with Dele to develop our talent, utilise his advice and skill set to guide EXCEL forward and help us ensure we aren’t being complacent with our new ambition.”
Excel Esports was founded in 2014, with this year seeing their League of Legends team achieve their highest placing yet in the LEC.