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Overwatch
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Overwatch League could lose Coca-Cola and State Farm sponsorship amid Blizzard lawsuit

The sexual harassment lawsuit filed by California’s Department of Fair Employment and Housing could have massive implications for OWL's future.
The Overwatch League could enter a rocky period as parent company Activision Blizzard is under fire following a lawsuit filed by California’s Department of Fair Employment and Housing for 10 violations of state employment law after employees came forward with accusations of discrimination and sexual harassment against female workers.

According to a report published by The Washington Post, both Coca-Cola and State Farm, two of OWL's biggest sponsors, are considering pulling back from the League as a result of the lawsuit. 

In a statement provided to the Post, a State Farm spokesperson revealed that the insurance company has requested Blizzard to pull their ads during the upcoming set of matches, scheduled to start this 6th August. "State Farm is reevaluating our limited marketing relationship with the Overwatch League," they added.

state farm overwatch league
(Picture: Overwatch League)

Coca-Cola also provided a statement to The Post: "We are working with our partners at Blizzard as we take a step back for a moment to revisit future plans and programs."

Earlier this week, it was reported that T-Mobile had completely pulled support from both OWL and CDL, with traces of the sponsorship being wiped from the Overwatch League website as of the time of writing. 

T mobile overwatch league
T-Mobile no longer features as an OWL sponsor (Picture: Overwatch League)

The future is looking grim for Blizzard and OWL, as a second lawsuit was filed against the company for "false and misleading" statements. As a result, former Blizzard president J. Allen Brack stepped down, with Jen Oneal, vice president of development, and Mike Ybarra, vice president, and general manager of platform and technology, taking his place.

As of the time of writing, Blizzard has yet to issue a statement regarding this situation. 

 

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