WoW Love is in the Air 2023 Event: Dates, Boss, Rewards & Quests

While Azeroth might be in a constant struggle of war and powerful new enemies to defeat, the world...of Warcraft can be filled with love as well. That's where the World of Warcraft (WoW) Dragonflight Love is in the Air event for 2023 comes into play.

This guide outlines everything you need to know about the Love is in the Air event for WoW players to enjoy in 2023, from the exact start and end dates to the quests, rewards, and activities players can participate in.

Please note:This event is also available in WoW Classic, and the Dragonflight expansion is not required to participate in Love is in the Air 2023.

Update on 20 February 2023: The 2023 version of WoW's Love is in the Air event has completed. We will update this article with the latest information for the event next year once more is revealed.

WoW Love is in the Air Start & End Dates 2023

The Love is in the Air event in WoW begins on 6 February 2023 at 10:00 a.m. PST in all regions. The event ends at the same time on 20 February 2023, so you have exactly two weeks to get all the rewards, complete the daily quests, kill those bosses, and enjoy a host of perfumes.

Love is in the Air Quests & Rewards in WoW Dragonflight

Celebrating the month of love, Horde players should head ot Ogrimmar, while Alliance players should head to Stormwind City. Here, you will find Lovely Merchants who sell you seasonal gifts and goodies, such as perfumes, Heart Candies, chocolates, and much more.

You can purchase these with Love Tokens, obtained by completing daily quests during the Love is in the Air event, defeating specific bosses, and more. Check out the list of goodies that Lovely Merchants sells below, as per a detailed post by WoWHead.

Check out the list of daily quests for the Love is in the Air 2023 event in WoW Dragonflight below, as outlined by WoWHead:

• A Gift for the Warchief's Advisor - Repeatable daily quest. Awards Love Token x5 and a Lovely Orgrimmar Card
• A Gift for the Banshee Queen - Repeatable daily quest. Awards  Love Token x5 and a Lovely Undercity Card
• A Gift for the High Chieftain - Repeatable daily quest. Awards Love Token x5 and a Lovely Thunder Bluff Card
• A Gift for the Emissary of Stormwind - Repeatable daily quest. Awards Love Token x5 and a Lovely Stormwind Card
• A Gift for a Lord of Ironforge - Repeatable daily quest. Awards  Love Token x5 and a Lovely Ironforge Card
• A Gift for the High Priestess of Elune - Repeatable daily quest. Awards  Love Token x5 and a Lovely Darnassus Card
• A Gift for the Prophet - Repeatable daily quest. Awards  Love Token x5 and a Lovely Exodar Card
• A Gift for the Regent Lord of Quel'Thalas - Repeatable daily quest. Awards Love Token x5 and a Lovely Silvermoon City Card
• A Cloudlet of Classy Cologne - The Crown Chemical Company would like you to test out their  Crown Perfume Sprayer on 10 different people. You will be rewarded with 5x Love Token.
• A Perfect Puff of Perfume - The Crown Chemical Company would like you to test out their Crown Cologne Sprayer on 10 different people. You will be rewarded with 5x Love Token.
• Bonbon Blitz - The Crown Chemical Company would like you to toss samples from the  Crown Chocolate Sampler to 10 different people. You will be rewarded with 5x Love Token.
• Crushing the Crown - Defeat 12 Crown Chemical Co. Employees and use the  Snagglebolt's Khorium Bomb. This rewards 5 Love Tokens.

Lastly, there's the main questline for the Love is in the Air 2023 event, called "Investigate the Crown Chemical Co."  You can start the quest by picking it up from a Junior Agent Crown Chemical Co. camp. This quest chain rewards  you with Love Tokens and, importantly, unlocks another daily quest where you will need to fight the boss Apothecary Hummel.

WoW Dragonflight Love is in the Air 2023 Boss

Once you complete the main questline for Love is in the Air 2023, you will be able to participate in killing the event-exclusive boss, Apothecary Hummel. This boss is located in Shadowfang Keep.

You need to be level 16 or higher. From here, you can queue via LFG for the event's quest to kill the Love is in the Air boss or by speaking to the NPC Steamwheedle Shyster, located in Stormwind City or in Orgrimmar, depending on your faction.

This boss drops a tonne of goodies, from special fireworks to amulets with the "Love Rocket" effect, Love Tokens, the Heart-Shaped Box, a unique pet, and more. The main prize from the Heart-Shaped box is the X-45 Heartbreaker mount!

Check out YouTuber CooleoBrad's video featuring all the activities, quests, and more in Love is in the Air, so you can get a good idea of what this event is all about.

So there you have it; everything you need to know about the Love is in the Air 2023 event in WoW Dragonflight, from the schedule to quests, rewards, bosses, and more. We will endeavor to update this article if anything new pops up for this World of Warcraft event.

Check out our video below, where we dive deep into the lore of the Dragon Aspects in World of Warcraft, discussing all the leaders, their history, and some family drama!

For more World of Warcraft news, be sure to check out our dedicated section or some of our WoW Guides & Tutorials below:

Dragonflight Guides - Primal Storms Event| Content Roadmap| Play On Steam Deck| Raid Schedule| Dracthyr Evoker Class| Dragon Isles Zones| Max Level & Progression Path| Crafting Orders| Dragonriding| Editions & Bonuses|Dracthyr Evoker|Twitch Drops & Rewards|Maintenance Schedule US & EU|Check Server Status|Performance & Stuttering Fix|DPS Tier List|Mythic+ Affix Rotation Season 1|Reset Talents | Transfer Aborted & World Down Issues | Tangled Dreamweaver Mount | Stuck on Loading Screen Error Fix | Vault of the Incarnates Loot | Wrathion or Sabellian? | 

Dragonflight Tier Lists - Best DPS Class & Build | Best Healer Class & Build | Best Tank Class & Build

Dungeon Guides - Nokhud Offensive | Neltharus | The Azure Vault | Brackenhide Hollow | Ruby Life Pools | 

WotLK Classic Guides - Best Death Knight Builds| Retribution Paladin PVE| Herbalism Leveling| PvE Beast Mastery Hunter DPS| Shadows of Doom| Cold Weather Flying| Fire Mage PvE| Flying Carpet 

Holiday Events - Hallow's End| Feast of Winter Veil  

Featured image courtesy of Blizzard.