After nearly 30 years, the colossal partnership between EA Sports and FIFA comes to an end after a lengthy contract negotiation. This comes as a huge surprise to most, as the partnership seems to have been lucrative and beneficial to both parties involved, but no longer it seems.
Today we will cover everything you need to know about the partnership between EA Sports and FIFA coming to an end. We will also cover the future of EA as they announce their next steps for the future of their football game lineage, and what FIFA will be doing moving forward.
EA Sports and FIFA end their partnership
After some lengthy contract negotiations, EA Sports and FIFA have ended their nearly 30-year partnership. This is primarily due to a license agreement breaking down between the two parties as FIFA wants to collect "at least double" the $150 million annual payment it receives from EA Sports.
There have also been references to a "difference in expectations of what should be included in a new agreement" between the two parties. And it seems at this point the relationship was more beneficial to FIFA than it was to EA Sports. And it seems after some deliberation EA Sports has decided to move on without the partnership of FIFA in its reigns, and intriguingly decide to announce their brand new brand of football games under the banner of EA Sports FC.
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Whether or not this new brand will succeed for EA is uncertain, but it certainly is more positive than their annual golf games decline after the departure of Tige Woods. Considering the games will still maintain their relationships and licensing deals with the Premier League, La Liga, Bundesliga, and the Champions League.
The games will also still be pretty much as they are now, EA has promised stating in their official blog post: "Everything you love about our games will be part of EA SPORTS FC – the same great experiences, modes, leagues, tournaments, clubs, and athletes will be there. Ultimate Team, Career Mode, Pro Clubs, and VOLTA Football will all be there."
We are excited to see the developments of this new rebrand for EA sports as we get more news in July 2023, the brand may have changed, but with EA promising to give fans the experience they expect, we definitely think the future of EA Sports FC will be a bright one indeed. Also, be sure to check back here as more news is released and we have more information to give you.
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Featured image courtesy of EA Sports.