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Riot confirm Worlds 2020 going ahead, score massive deal for Chinese broadcasting rights

In the wake of Riot confirming Worlds will be going ahead in Shanghai despite the continuing Challenges of COVID-19, the League of Legends developers have reportedly scored a huge deal for the Chinese broadcasting rights.
Riot confirm Worlds 2020 going ahead, score massive deal for Chinese broadcasting rights

With Riot’s recent confirmation of Worlds 2020 comes lucrative broadcasting rights. Chinese video site Bilibili has reportedly agreed to pay Riot $113M over three years for exclusive rights to the Chinese broadcast for just three events - the upcoming Worlds, MSI and All-Stars.

The deal is massive considering its limited scope - three events, one region - and speaks to both LoL’s appeal within China and the growing competition within the scene to acquire rights to esports events.

2020 is LoL’s 10th anniversary and Worlds was set to be Riot’s tour de force; a capstone to a year in which Riot unveiled a raft of new games, a LoL based anime and looked to push their flagship MOBA to new heights. While a global pandemic has certainly put Riot’s plans in jeopardy, the fact that Worlds are occurring at all - in a LAN environment, no less - and that they have acquired an impressive broadcast rights deal as well, is a big win for the company, especially considering the recent announcements that international sporting events in China were to be cancelled.

Of course, this hasn’t come without concessions. Worlds will only be taking place in one city, Shanghai, rather than a country-wide tour and stringent “bubble” protocols are being put in place to minimise the risk of COVID-19 infection. Live audiences are also highly unlikely. 

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As a result, Riot has also announced that Worlds 2021 will also be held in China to account for the diminished showing this year. This also means that North America’s turn to host Worlds is going to be pushed back a year to 2022, with the regular rotation between major regions as hosts continuing from there.

Worlds are set to occur in Shanghai, beginning on 25/09/2020.