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SEGA is making 'Super Game' powered by Microsoft's cloud platform Azure

Japanese video game giant, SEGA, has revealed more details about their long-term strategy of creating the ultimate "Super Game".
SEGA and Microsoft are joining forces to create what the Japanese company calls a "Super Game" within the next five years, it was announced today.

The news about this unknown "Super Game" is not entirely new. The term was initially spotted back in May of this year by VGC, as a part of SEGA's quarterly report in regards to financial results during the first quarter of 2021.

In that report, SEGA explained some of the core elements of their strategy over the next five years, which include utilizing the already existing popular franchises SEGA owns, as well as creating a brand new global IP, which they named the "Super Game" project.

Not much was told about the project back then, but now with the announcement of the partnership with Microsoft, we have additional information about its nature and ambitious plans.

What is SEGA's 'Super Game'?

SEGA Super Game Azure Cloud Microsoft
Excerpt from SEGA's May report, revealing plans for "Super Game". (Picture: SEGA)

From the short announcement released on 1st November, we learned more about this partnership between SEGA and Microsoft and what that means for the unnamed "Super Game".

Combined with what we already know from the aforementioned report, we are getting a somewhat basic idea of what is SEGA aiming to achieve.

According to the announcement, this alliance will allow "the business to move forward with 'Super Game', a new initiative for developing new and innovative titles."

SEGA states that key phrases related to their "Super Game" are "Global", "Online", "Community" and "IP utilization".

In their report from May, SEGA acknowledged that this new IP will start slow as it will need time to build the community and gain popularity, but they expect it to become profitable later.

SEGA Super Game Microsoft Azure
SEGA is planning to "optimize development processes and continue to bring high-quality experiences to players using Azure cloud technologies." (Picture: SEGA/Azure)

The announcement further reveals that the main goal of the partnership is to build foundations for future online games, including the mysterious Super Game, by developing "technological evolutions with areas such as the network infrastructure and communication tools required for global online services." 

Reading between the lines of this corporate-speak filled announcement, it seems that SEGA wants to tap into the MMO and GaaS (games as a service) markets and they want to achieve that on a global scale by partnering with Microsoft and using their powerful Azure cloud services.

When thinking about something titled "Super Game" the first thing that comes to our mind is Fortnite, a global phenomenon that has become more than just a game: a platform for advertisers, social interactions, pop culture events, and much more.

The tech companies of today are fascinated by the idea of creating their own "metaverses" and that just might be what Microsoft and SEGA are aiming to do with the "Super Game" project.