EA Partners With Top Brands for Inaugural ALGS Open

The Apex Legends Global Series (ALGS) is kicking off their largest LAN to date with the inaugural ALGS Open taking place at the New Orleans Ernest N. Morial Convention Center. Featuring 160 Apex Legends teams, the LAN competition is a huge celebration of all things Apex.

Helping to build up the hype are a number of major brands partnering with the ALGS to boost the player and fan experience throughout the LAN, which includes:

• Alienware: The official PC partner of the ALGS, helping to supply PCs for the ALGS Open. 

• Battle Beaver: A Controller manufacturer bringing their custom controllers to the LAN for purchase and testing in the freeplay area.

• Nokia: Nokia’s booth will feature 1v1 creator matchups where one player will remain anonymous behind a mask as they compete through the bracket. 

• Red Bull: The official energy drink partner of the ALGS

• Sony INZONE: The official monitor partner of the ALGS powering the competition with 27” INZONE M10S OLED Gaming Monitors. Attendees also have the opportunity to test the M10S monitor in the freeplay area and sponsor booths.

• Secretlab: Secretlab TITAN Evo chairs will be used on the main and side stages, providing ergonomic support to the players. 

“We’re proud to partner with best-in-class brands that share our commitment to delivering engaging experiences for the next generation of Apex Legends competitors and fans,” said Monica Dinsmore, Head of Esports, EA “With the support of both longtime and new ALGS sponsors, we’re looking forward to making this our biggest stage yet.”

The ALGS Open is taking place May 1-4, 2025. Fans can catch the action via the official Apex Legends Twitch and YouTube or via FACEIT Watch channels.