The new deal will include the rights to broadcast RFRSH Entertainment’s BLAST Premier on linear television, online streaming platforms, and theatrical platforms in the CIS region and will form one of the largest and most comprehensive CS:GO partnerships to ever be made in the CIS region. The agreement also provides Winstrike exclusive sponsorship, gambling, and marketing rights for the CIS region. The new deal will also allow companies in the CIS region to potentially reach new customers in cities such as Bahrain, London, Los Angeles, Madrid, Miami, Moscow, and Sao Paulo.
The exclusive partnership marks the second major deal BLAST has secured in the past month, as the company also renewed a licensing and broadcasting agreement with TV2 Denmark to also cover the BLAST Premier circuit in 2020. The renewal with TV2 comes at the conclusion of BLAST’s most recent event where more than 12,000 fans sold out the Copenhagen arena while even more streamed the event from home. The new Counter-Strike: Global Offensive BLAST Premier competition is set to take place sometime in 2020 will feature some of the world’s best CS:GO teams, as well as more than 300 hours of content and will be offering its winners a $4.25M prize pool.
The CEO of BLAST Robbie Douek said the new agreement will lead the company to “expand activity in the CIS region” and “cements BLAST’s position” at the top of the industry from broadcasters, sponsors and fans of e-sports. CEO of Winstrike added that the new agreement is the “logical step in the evolution” of covering media rights for BLAST Premier tournaments in 2020.
The BLAST Pro Series Global Final is set to take place next month, December 13-14, in Bahrain in what the Bahrain Ministry of Youth and Sports Affairs is calling "the biggest esports event ever held in the region.”