The partnership between the two organizations will see GRID’s logo prominently featured on all of GODSENT’s uniforms during DreamHack Open Winter 2019 CS:GO event. The new agreement will also provide GODSENT with all of GRID’s sponsorship inventory, including social content for fans of the organization. GRID is also slated to design GODSENT’s new website which is said to be implementing new live data features to increase fan engagement, thanks in part to GRID’s technology and capabilities. DreamHack Open Winter 2019 will be GODSENT’s first competition on their native soil following the team’s recent merger with The Final Tribe, which took place in September.
The collaboration between the two organizations will be GRID’s first partnership with any esports team, as the company has largely only partnered with tournament organizers in previous years. With the amount of technology the company has to offer, they will have plenty of resources to leverage for GODSENT as GRID will also look to use the new partnership as an introduction for how they can help multiple teams in the esports industry, especially in regard to data and brand positioning. VP of Business Development at GRID Esports Mikael Westerling says the new partnership will “enhance the organization’s sponsorship activations and revenue” to “improve supporter experiences,” while CEO and Co-founder of GODSENT Ludwig Sandgren added the collaboration will help the team “build a sophisticated sponsor marketing product” for their fans. GODSENT also announced over the weekend that they have entered into a new sponsorship deal with Shark Gaming, though official terms of the agreement have not yet been disclosed.
Today we announce that we have entered into a sponsorship with @SharkGamingDK that will ensure that Godsent will have the best performing computers on the market.— GODSENT @ #DHW19 (@GODSENTgg) November 30, 2019
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This will be an interesting partnership to keep an eye on given that it will be GRID’s first time working with an esports team. With Astralis Group also recently announcing their partnership with Newzoo, it’s clear that organizations are beginning to recognize the importance of data and analytics in esports and the ways in which they can be implemented in the industry.