Well, it isn't now. A known and extremely reliable data miner has leaked the release date for EA Sports FC, along with what editions will be available.
The leaker, billbil-kun, is known for leaking PlayStation Plus games, often days before they're officially announced, along with leaking games such as Mortal Kombat 1 not long before the initial announcement of the game. This means that this particular leak is almost certainly reliable, even if (as with every leak) you should take it with at least a small grain of salt.
According to billbil-kun, the game willrelease on September 29, 2023, and will have a standard and ultimate edition of the game, similar to previous EA FIFA releases. Where this seemingly differs however is that the ultimate edition versions of FIFA usually only offer a few days of early access, and according to the leak EA Sports FC 24 will offer up to a full week of early access to the game, meaning that you could first play the title on September 22.