DXRacer Appoints kennyS As Global Brand Ambassador

DXRacer has announced a global strategic partnership with legendary CS:GO sniper Kenny "kennyS" Schrub, appointing him as the company’s first-ever Global Brand Ambassador. The partnership unites two titans of the esports world, blending kennyS’s iconic legacy with DXRacer’s reputation for innovation and craftsmanship in gaming furniture.

Known for his game-changing AWP mechanics and aggressive playstyle, kennyS is one of esports' most decorated players, boasting a Major championship and ten MVP titles. His appointment as ambassador symbolizes a new era for DXRacer as the brand continues to evolve while honoring its roots in competitive gaming.

The announcement also marks the debut of DXRacer’s newest flagship product — the Martian-Pro Series Electric Gaming Chair. This next-gen seat offers a suite of premium features, including motorized recline (90°–135°), customizable 4D lumbar support, a high-capacity 360-hour battery, magnetic armrests, intelligent ventilation, triple-mode heating, and an advanced vibration massage matrix.

This collaboration builds on a history dating back to the early days of esports, when DXRacer first supported kennyS during his meteoric rise. As the gaming chair pioneer since 2006, DXRacer has been at the forefront of ergonomic innovation, transforming perceptions of gaming peripherals into essential tools for performance.

The brand says the partnership with kennyS is more than a marketing move — it’s a tribute to esports history and a vision for its future. As DXRacer continues to lead with cutting-edge design, it also aims to celebrate the legends who shaped the scene.

With this new chapter, DXRacer reaffirms its mission: not just to build chairs, but to support the evolution of the global esports lifestyle.