ELEAGUEA and in-game advertising company Anzu.io announced on Friday that the two companies would be partnering in a unique, strategic partnership to help elevate in-game advertising in gaming and esports.
The alliance between ELEAGUE and Anzu will also offer more insight and new opportunities for marketers on both platforms. The agreement will also see Anzu open its entire global advertising inventory to ELEAGUE, which would also the esports brand, as well as its sponsors, to incorporate a variety of different forms of advertising into standard formats, all within Anzu’s catalog of supported games.
Senior Vice President of ad sales for Turner Sports Seth Ladetsky called the new alliance a “significant milestone in evolving esports advertising” and that the partnership “opens the door to another level of advertising impact” within the gaming and esports community.
Co-Founder and CEO of Anzu Itamar Benedy said the new collaboration will be a “game changer” for the gaming industry and will attract advertisers who are looking to benefit from “improved brand safety and increased analytics.”
Anzu has redefined digital advertising in the world of gaming by integrating non-immersive advertisements into gameplay, while simultaneously introducing real-time data and analytics to the gaming community. With Anzu’s advanced targeting capabilities, ELEAGUE now has a wide variety of tools at their disposal, including demographic and hyper-location data, as well as the first ad-verification solution with Cheq.
There’s no doubt that the collaboration between the two companies will also provide new revenue opportunities to game developers who will surely be able to benefit from each platforms’ audience. Monetizing games that are played in tournaments is also another avenue of monetization the company’s will be able to consider through precise targeting options.