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ESL FACEIT Group Partners With Qiddiya To Establish City As "Premier Gaming & Esports Destination"

The new partnership aims to support sustainable growth of the esports industry in markets such as Saudi Arabia and the Middle East.
ESL FACEIT Group Partners With Qiddiya To Establish City As "Premier Gaming & Esports Destination"

ESL FACEIT Group and Qiddiya City have announced a new five-year global partnership to establishing Qiddiya as the "world’s premier gaming and esports destination." The ESL FACEIT Group, with a worldwide fanbase of over 225 million, will work alongside the city to develop immersive experiences, in-game missions, and stage takeovers to help define the future of play at the Qiddiya City Gaming & Esports District.

As part of the partnership, fans will have access to new developments in the District during DreamHack festivals, ESL and IEM competitions, and via ESL FACEIT Group’s digital esports platform, FACEIT. This will include circuits across ESL Counter-Strike Pro Tour, ESL Challenger, ESL Impact, ESL Dota 2 Pro Tour, and more. 

Of the partnership, Craig Levine, Co-CEO of ESL FACEIT Group, said: “Qiddiya is a city built for and inspired by the global esports and gaming community in one of the industry’s fastest-growing markets.

As a pioneering global destination for gaming and esports, Qiddiya City will grow and develop in collaboration with the community, an important cornerstone for a more sustainable future. We’re confident and honored that EFG’s decades of experience will create value for the city’s scalable, fan-first vision.” 

Qiddiya City is still still under going development. Upon completion, it's claimed that the city will include multiple attractions and experiences, including a global center for gaming and esports, a multi-use stadium, a motorsports area with racetrack, a Six Flags theme park, and more. 

The Gaming & Esports District will cover 500,000 square meters of gaming space, and will host esports facilities that allow fans and players to watch, train, and play.