The man in charge at Take Two, Strauss Zelnick, has claimed that eSports will be an important part of the company's strategy for the future. "We did invest early on in Twitch," said Zelnick in an interview with Bloomsberg. "That company was sold to Amazon and we did make a great return on investment, but more importantly I think we got religion early on about the value of eSports and what it means for our business." Zelnick went on to detail an example, Take Two's recent NBA 2K16 tournament that took place in which players were competing for $250,000 in prizes. Zelnick offered up a bunch of numbers for us, claiming that 100,000 teams played 2.3 million matches, ultimately leading to the finals of the tournament. "The levels of engagement were extraordinary," added Zelnick, sadly failing to offer much in the way of figures for viewers. "I think it shows us that the eSports business - which really centres economically around League Of Legends - will be expanded to include other titles, and we hope that one or more of our titles will be on that short list." While Zelnick convenient overlooks the likes of CS:GO, Dota 2 and so many more titles from the massive industry that is eSports, it shows that the company is beginning to sit up and take note of competitive gaming. The recent NBA 2K16 tournament was Take Two's first attempt at a real eSports tournament, with the developer of the game even going so far as to add a spectator mode into the game - but exclusively for players to watch competitive games. With EA already taking FIFA and its other sports titles into the world of eSports, Take Two is a little slow on the uptake. Hopefully Strauss Zelnick's words are a sign that future Take Two games - and not only its sports titles - will pay more attention to competitive gaming.
eSports An Important Future For Take Two, Says CEO
Published on June 16th, 2016