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Evil Geniuses launch rebrand with new jersey designs

Evil Geniuses have revealed their new rebrand of the organisation, coupled with a new partnership with LG UltraGear.

Esports organisation Evil Geniuses have launched a new look in what’s described as the “final phase” of their rebranding. 

After they originally revealed a redesign in December last year, the organisation have debuted a new crest and player jersey redesigns to showcase the new look. 

Evil Geniuses have also announced LG Electronics USA as an official marketing partner, along with their LG UltraGear gaming monitor. 

The new jersey designs are touted to “celebrate individuality” which incorporate details unique to the player. You can check out the designs below.

Evil Geniuses Jersey
The new jersey designs for Evil Geniuses (Picture: Evil Geniuses) 

 

Nicole LaPointe Jameson, chief executive officer Evil Geniuses, said: “Today represents a culmination of over a year of incredibly hard work and dedication by our entire organisation. 

“Fuelled by the passion of our unshakable community, we’ve finally given a face to our vision that’s not only representative and respectful of our past, but also dictates EG’s place in the future of esports.”

Read more: Evil Geniuses announce the signings of SonicFox and Dekillsage

EG crest
Need reasons for a crest? You got it (Picture: Evil Geniuses) 

 

Phil Aram, chief gaming officer at Evil Geniuses, said: “Whether you cheered us to victory at TI5 in 2015, or you’re just becoming a fan of esports now, we strive every day to be there for our community. 

“We look forward to seeing our players write the next chapter of EG championships while under a banner that’s truly symbolic of everything that we stand for.”

 

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