The collaboration between Fnatic and Sanrio sees merchandise released featuring both the iconic esports logo and the world-famous Kitty White.
'BLACK' is the first drop and has brought a range of hoodies, tshirts, mousepads, hats and a special jersey available on hellokitty.fnatic.com.
Other variants can be expected as sneak peaks have shown pink jerseys and a red hoodie expected to be released in the near future.
While other organisations incluidng Cloud9, FaZe Clan and Vexed Gaming have recently launched collaborations with Puma, Champion and Kappa, this joint venture is the latest for Fnatic and one of the most unique in recent times.
A mural on Fnatic's headquarters in London has been added to commemorate the collaboration.
Custom jerseys were also sent out to various figures in esports including Tabitha Lyons and Miss Rage.
Gahhhh @FNATIC have teamed up with Hello Kitty 💕— Tabitha Lyons (@Artyfakes) November 14, 2019
Am I a pro player now ?!
Thank you so much for the shirt, it even has my name on the back xD
Their launch day is tomorrow! EXCITE! pic.twitter.com/ghyWa9y1Tc
All of the new merch can be found on Fnatic's store and is available to order now.