Fnatic has officially announced the renewal of their partnership with one of the leading protein and meat snacks manufacturer Jack Link's, as the official protein snack partner. The partnership initially began in January 2021, and as a part of it, both companies have been collaborating on branding campaigns and creative content with a focus on helping Jack Link's establish their brand in the gaming space.
With the renewal of the partnership, Jack Link's will remain as the sleeve sponsor of Fnatic's team jerseys. Fnatic has revealed that ever since the collaboration between both brands begin, Jack Link's has been able to reach over 9 million fans through online activations, a Fnatic X Jack Link's booth at Gamescom Cologne 2022, and exciting giveaways surrounding Fnatic involvement at League of Legends Worlds 2022 and the IEM Rio Major.
While discussing the renewal of Fnatic x Jack Link's partnership, Neil Walker, Senior Partnerships Manager at Fnatic, said, "It was exciting to announce Fnatic and Jack Link's partnership two years ago, and it's even more exciting to be able to confirm the renewal. The natural link between gaming and snacks is evident, and we're constantly looking for innovative ways to encourage players and fans to snack in a way that won't negatively affect their performance."
He further continued, "Jack Link's has become an integral partner to Fnatic, constantly looking to add value to our community from custom CS:GO maps, to pro/community tournaments, engaging content, and physical events at Gamescom and PGL Antwerp. The last two years have been nothing but fun, and we couldn't be more excited to bring our plans for the next few to life."
In addition to this, Inka Weber, Marketing Manager EMEA, said: "It's great to be working with one of the most established orgs in the business, and we continue to be committed to being a true partner, supporting both professional and amateur gamers. The Beefmode Topia and BeefaLaResistance campaigns last year were just a taste of what's to come – we can't wait to get started."