Fnatic, one of the leading esports organizations, has announced a multi-year global partnership with Sony's gaming gear brand, INZONE. INZONE will be the official Gaming Headset and Monitor Partner for Fnatic. As a part of the deal, both firms will join hands on future product concepts and development with a focus on providing an "unparalleled" gaming experience for players.
Welcome to the Family 💜 pic.twitter.com/L8V35QqSPU— FNATIC (@FNATIC) June 5, 2023
This is Sony INZONE's first-ever global partnership with an esports team and is intended to take gaming to a whole new level with the input given by Fnatic's highly experienced professional players and will help the brand in leveraging the org's in key markets across UK, Europe, Japan, US and more.
"We’re absolutely thrilled to welcome INZONE into the Fnatic family as a long-term partner of our organisation. During our initial discussions it became clear how strong the alignment is between our brands; from Sony’s leading innovation in technology and our own 18+ year legacy as a world leader in esports and gaming performance," Fnatic CEO, Sam Mathews said. "Together we look forward to exciting the audience, pushing the boundaries in both product development through our world-class roster of players and amplification of the INZONE brand globally via our unrivalled fanbase of over 30+ million worldwide."
INZONE's logo will also be shining on all of Fnatic's jerseys across their tier-one teams of League of Legends, Valorant, Apex Legends, CSGO, FIFA, and Rainbow Six. As a part of the collaboration, special content will be created for the industry as they will be getting direct access to the org's popular content creators like SPYGEA, Tekkz, Loeya, Moonryde, Pow3r etc and there will be several online and offline activations for over 30 million Fnatic fans across the world.
“We are excited to partner with Fnatic, the world leader in the esports scene, to pioneer new gaming experiences for esports players and all gaming lovers,” said Hiroshi Nakamura, Head of Personal Entertainment Business Unit, Sony Corporation. “By the combination of Sony’s cutting-edge visual and audio technologies and Fnatic’s unparalleled expertise, we are engineering multiple initiatives with Fnatic such as the co-creation of gaming gears and content activations, that will add a completely new dimension to gaming life. Sony Group’s corporate direction is “getting closer to people”, and in this context, getting closer to the gaming community. We are sincerely wishing to energize and support the gaming community through this partnership, as a member of the Fnatic family.”