News > Esports

Team Vitality recruits new co-CEO from adidas

Team Vitality has welcomed a former adidas boss as their new co-CEO and managing director.
Team Vitality recruits new co-CEO from adidas

Guillaume de Monplanet, who has previously worked for sportswear brands adidas and Reebok, has joined Team Vitality as their new co-CEO. 

Guillaume joins the French esports organisation to expand their global ambitions, with physical foundations already set in Germany and India. 

He’s spent the past eight years as a managing director for adidas France, where he was responsible for over 700 employees. His prior experience also includes being the country brand director in France for Reebok. 

Speaking about joining the organisation, Guillaume said: “With Reebok and adidas I was very fortunate to grow and cater for two of the most influential global youth culture brands. Rooted in esports, I believe Vitality has the potential to be part of that group of brands. 

“What the team has achieved in just eight years is amazing. The level of talent and creativity demonstrated everyday at V.Hive and Stade de France, as well as at our international premises, is just stunning. I am looking forward to exploring a new industry and hope my business and leadership expertises will help Team Vitality reach new heights globally.”

Co-founder and co-CEO of Team Vitality, Nicolas Maurer, said: “Vitality has been an amazing journey for the last eight years and we couldn't be prouder of what we already achieved. However, we still want to push further to reach the highest heights and this is precisely why we wanted to bring in someone able to carry us to the next level. 

“Guillaume has been a perfect match from the get-go and I'm super humbled and excited to start working with him. Together, we aspire to make Vitality the best esports team in the world. This isn't our dream, it's our objective. Also on a more personal note, I'm certain that collaborating with Guillaume will be a fantastic learning experience.”

Team Vitality is one of the biggest esport organisations in Europe, with teams in CS:GO, Rocket League, Fortnite, FIFA, League of Legends, Rainbow Six Siege and Valorant.