100 Thieves announce free NFTs to celebrate LCS Championship

NFTs (Non-fungible tokens) are still a hot topic of conversation amid their lack of practical uses and the long-term environmental impact they have, however, 100 Thieves has decided to announce "digital collectables" to celebrate their League of Legends LCS 2021 Championship.

Expertly avoiding outright calling it an NFT, 100T CEO and founder Matthew "Nadeshot" Haag went on to explain that, after his team's massive success last year, all the players and coaching staff were awarded a unique diamond chain.

"We are going to be gifting, completely for free a digital collectable that is a one-for-one replica of that same diamond, platinum, and sapphire encrusted chain that we gave to the players," Nadeshot stated on a quick video uploaded to the org's Twitter account. 

A championship isn't just for our players to celebrate.

You believed in us.
You cheered alongside us.
We have a special gift for you.

A commemorative digital 100 Thieves championship chain. Available now for free for everyone.

Claim: https://t.co/JlKpzrHMnHpic.twitter.com/oOBbfObUIy

— 100 Thieves (@100Thieves) February 2, 2022

The former COD pro would remark that 100 Thieves is making no profit whatsoever from these collectables and that the carbon footprint left behind during the trades would be minimal.

"When we go through the transaction of sending you this 100 Thieves LCS Championship chain and digital collectable to your wallet it has the same carbon footprint of sending two emails."

How to claim free 100 Thieves NFT

If you're keen on adding this 100 Thieves digital collectable, the steps are super simple:

• Go to the special 100 Thieves redeem website
• Click on Connect Wallet and Claim
• Link your existing wallet (if you have one) or create one using one of your social media accounts
• Simple as that! You are the proud owner of a 100 Thieves gif.

This isn't the first time an esport organisation has dabbled into the world of NFTs to commemorate an important championship win. Early in 2021, Sentinels revealed limited-edition NFTs to celebrate their first Valorant Masters win.

We're sure 100 Thieves releasing their "digital collectables" won't be the last organisation that will try to implement new technologies in the near future, it just remains to be seen who will be brave enough to try such a controversial marketing stunt. 

• Read more: Valorant Lunar New Year Tigris bundle - Release date, price, and skins
  

Featured image courtesy of 100 Thieves.