Broich’s role with the League of Legends European Championship team will largely comprise of developing a new, augmented market and work strategy for Excel Esports and help the organization pave the way for other European teams.
Hello @EXCEL,— Fabian Broich (@SportsPsycFaBro) November 22, 2019
I am really excited to work with @JoeyYoungbuck and the @EXCEL org in order to improve the performance and well-being through a holistic performance environment. Cant wait to start the process, working hard to reach the best possible placement.
Excel hopes the new addition and experience from Broich will help the organization take the necessary steps to evolve as an esports organization and continued player and talent development.
CEO of Excel Esports discussed Broich’s hiring and stated the organization is “looking to bring more innovative individuals into Excel” in an effort to revolutionize the sport, as well as the organization while remaining grounded in their UK roots.
Broich commented on his excitement with the new venture by stating that he is looking forward to creating a “new holistic, professional performance environment at Excel” and working together with Excel in unique ways to “solidify a long-term vision for the team” and create “the best possible environment for development.”
Broich has a bit of a mixed esports background, with a Master of Science degree in Psychology in Sport and Exercise, while also having a professional background working as a sports psychologist with both professional football players and some of the top European League of Legends rosters such as Schalke 04 Esports and Astralis Group’s Origen.
Broich will have his work cut out for him, though, as he will be working to develop a new performance strategy for Excel with his distinct approach during the team’s pre-season training which is set to take place at Excel’s London-based headquarters prior to the start of the 2020 LEC season.
The new hire announcement comes on the heels of Excel Esports celebrating their fifth anniversary and announcing earlier this month that they had signed Norskeren in a buyout agreement from Splyce.
5 years ago Excel Esports was started in a great British pub without a home, team or a community.— Excel Esports (@EXCEL) November 21, 2019
We've come so far in 5 years, but there is so much more we want to achieve and know that our awesome community will support us every step of the way!
My baby @EXCEL is officially 5 years old & we have been a part of the @LEC for 1 whole year now! I wanted to reflect on the past year & celebrate how far we have come in such a short amount of time. In the next few years, we're gonna change the game forever. #ThriveTogetherpic.twitter.com/fZ3YLR802c— Kieran Holmes-Darby (@KieranHDarby) November 22, 2019