Fans of LCK juggernaut T1 have pulled a bizarre publicity stunt in protest at what they see as the poor management of the team.
T1 fans rented a truck. Messages read:
"Reports of picking up an unproven head coach and a coach who's caused public controversy"
"We demand the SKT T1 front office to clearly explain their thought process"
"there is no future for an organization that has abandoned its fans" https://t.co/IjjVqDhMnA— Shakarez (@Shakarez) November 8, 2020
In a stunt that looked more like a political row over a supermarket coming to town than an esport organisation who have dropped their crown, T1 fans hired a truck to drive around Seoul with which angry messages denouncing T1's management and future plans were displayed.
The truck's messages took aim at T1's front office. (Picture: Shakarez)
The truck reportedly started its journey at SKT Headquarters (the parent company of T1) and then driven past a number of the South Korean capital's news outlets.
Apparently, the truck followed this route, starting at the SKT headquarters (not T1 as I mentioned above, just SKT, the parent company's HQ) and drove past locations where media outlets have officeshttps://t.co/CPjYhEEKRL— Shakarez (@Shakarez) November 8, 2020
The messages were fueled by poor performances in the Summer Split which resulted in the team failing to qualify for Worlds 2020, and unconfirmed reports that Nick “LS” De Cesare and Choi “Polt” Seong-hun would be joining the coaching, potential moves which have only incensed the fanbase.
The messages read that there is "No future for a team that shuts out devoted fans," and also criticises recent advertising schedules alongside lambasting LS as “controversial” and Polt as “unproven.”
The move is the latest in a series of increasingly toxic reactions from some fans over the unconfirmed roster moves. LS was moved to de-activate his Twitter after he was sent a deluge of abuse about his personal life.
A Message from @T1pic.twitter.com/Tjg19Zj1AP— T1 LoL (@T1LoL) November 7, 2020
T1 were forced to make a statement yesterday addressing the growing discontent and aggressive reactions, but that seemingly wasn't enough to stop this latest piece of grandstanding - a move that is a deliberate mirror of Blackpink fans’ (unsuccessful) attempt to pressure the group’s label YG Entertainment using messages projected off a van.
The truck was placed in front of SKT's Seoul HQs. (Picture: Shakarez)
What T1’s response will be is as yet unknown, but they recently threatened legal action after former coach Kim received death threats for benching ace player Faker.
A number of other fans and industry personalities have come out in support of both T1 and their potential coaches.