SNAPS are a company that creates limited-edition accessories for snapback baseball caps and there will be three different designs by SNAPS at the Little Caesers Arena during the LCS Finals across the 24th-25th August weekend. Fans in attendance to see two of the top four teams, Cloud9, Team Liquid, CLG or Clutch Gaming, play will have exclusive access and there will be no online sale.
With a limited run of 200 per design, the products will be exclusively available at specific merchandise stands during the Finals.
Matt Archambault, Head of Esports Partnerships and Business Development for North America at Riot Games believes the partnership offer "a unique and creative way to enhance your apparel", allowing LCS fans the opportunity to display some "fun flair." He also said "Weâ€™re excited to work with SNAPS to create a limited edition line of accessories for the 2019 LCS Summer Finals presented by Rocket Mortgage.â€
This partnership is SNAPS' first venture into esports and CEO Matt Eldridge explained the reasoning behind the deal. "The small details make the biggest differences and have the most positive impact when playing these games at the highest level. The head game it takes to win and relentlessness of these competitors lines up seamlessly with our internal code at SNAPS: â€˜Details Matter' â€¦ Focusing on the details is why these teams and players are here, and it's why we are here, as a new product and also a partner."
LCS previously announced that Honda would be the exclusive automotive sponsor for the LCS Summer Split playoffs and throughout the Finals. Across the pond, the LEC secured a Kia sponsorship before LEC Spring and it was revealed earlier today that the LEC Summer Finals in Athens that they will be sponsored by Pringles.