From rewards across their stable of games to a huge Twitch viewing party, Riot has pulled out all the stops for Arcane. And if they have previously gone big, they are now going tall, the tallest in fact, with a jaw-dropping digital takeover of the Burj Khalifa, the world's tallest building.
Part trailer, part digital art installation, the Burj Khalifa in Dubai, which stands at 830m, was made even more spectacular with an awe-inspiring show that really needs to be seen to be believed.
Luckily, you can do just that with a video dropping on the official League of Legends YouTube channel, allowing those not in attended the chance to see the opening day, of what Riot are calling, the 'Hextech Expo'.
The Hextech Expo is billed as an opportunity to bring the "technological advances of Arcane's Piltover".
Piltover, known as the City of Progress within Arcane and League of Legends, is a thriving coastal city known for its forward-thinking and innovation; at the core of that is the magical hextech energy.
And it isn't just Dubai that will get to experience it, with the Hextech Expo popping up in storefronts worldwide, starting with Paris (4th October), then London, Madrid, Istanbul, Singapore before finally stopping in LA. The opening night will allow visitors to preview and interact with amazing Hextech technology in the window displays.
"I don't want to jinx it," said a Riot Games' spokesperson. "But we're confident our new stores will shatter any preconceptions fans have about Hextech - we're super, mega excited about what's to come at the end of each location."
Featured image courtesy of Riot Games.